Snitch
Snitch is expanding on several fronts, with its India network at 131 stores after five August openings and a new Dimapur outlet planned (Apparel Resources India, 24 Aug). It is also widening beyond menswear through the Berrylush acquisition, a luggage range from ₹1,599 (IMAGES Business of Fashion, 29 Jul) and a footwear line from ₹2,499 (IMAGES Business of Fashion, 5 Oct).
What it means Menswear rivals face a Snitch that now competes across categories and in smaller cities.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Stryker's single style in seven colourways keeps SKU complexity low while still offering choice from ₹2,499, so track sell-through by colourway across website, app and stores before adding more styles.Reported: Snitch has launched Stryker, a single-style footwear collection under the 'Made for Rotation' theme. It starts at ₹2,499 and comes in seven colourways. It is sold through the brand's website, mobile app and retail stores.Watch:
- Reported: SNITCH’s growing 131-store network signals continued offline scaling that could support brand reach, omnichannel sales and category share in menswear.Reported: SNITCH adds five stores, taking its India network to 131. Menswear brand SNITCH opened new outlets in Kolkata, Pune, Nashik, Patiala and Noida in August, extending its offline reach across metro and emerging markets as part of its omnichannel expansion strategy.Watch:
Footprint: where Snitch opened
2 store openings in 1 city on record since May 2026; 1 announced plan.
- Delhi1 opening
Background
From 8 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.
Snitch is a direct-to-consumer men's fast-fashion brand in India.
Show 3 more paragraphs and 8 sources
It sells through its website, its Snitch Quick delivery service and marketplaces including Myntra, Ajio and Amazon India.[1] source: Indian Retailer Snitch Quick has a 60-minute delivery window.[1] source: Indian Retailer Its physical network stood at 135 stores across 56 cities in October 2026.[1] source: Indian Retailer
On 16 October 2026 Snitch opened its second Lajpat Nagar store in Delhi.[1] source: Indian Retailer In October 2026 it also announced plans for a new store in Dimapur, Nagaland, extending its offline network in Northeast India.[2] source: Apparel Resources India exchange4media reported in October 2026 that Snitch runs more than 130 stores.[3] source: exchange4media In October 2026 Snitch launched its Stryker footwear line, priced from Rs 2,499, with one style offered in seven colourways, sold on its website, mobile app and retail stores.[4] source: IMAGES Business of Fashion Financial Express BrandWagon cited Snitch's FY26 revenue as Rs 900 crore.[5] source: Financial Express Entrackr noted that Snitch raised around Rs 340 crore ($40 million).[6] source: Entrackr CleverTap reported in a company-reported case study that AI personalisation lifted Snitch revenue growth by 70%.[7] source: Storyboard18 In September 2026, ET BrandEquity reported that Snitch is moving from single TV commercials to targeted connected-TV creative.[8] source: ET BrandEquity
Founding Member and CMO Chetan Siyal announced the Dimapur store plan on LinkedIn.[2] source: Apparel Resources India
Sources
Questions about Snitch
What are Snitch's expansion plans?
Snitch opened its second Lajpat Nagar store in Delhi on 16 October 2026 and plans a new store in Dimapur, Nagaland, announced in October 2026, extending its offline network in Northeast India.[1] source: Indian Retailer[2] source: Apparel Resources India
Where and when is Snitch opening new stores?
Snitch opened its second Lajpat Nagar store in Delhi on 16 October 2026, strengthening its footprint in Delhi's market hub.[1] source: Indian Retailer
How many Snitch stores are there?
Snitch had 135 physical stores across 56 cities as of 16 October 2026.[1] source: Indian Retailer
What is Snitch's current strategy in India?
In October 2026 Snitch opened a second Lajpat Nagar store in Delhi, planned a Dimapur store and launched its Stryker footwear line from Rs 2,499. In September 2026 it shifted to targeted connected-TV creative.[1] source: Indian Retailer[4] source: IMAGES Business of Fashion[2] source: Apparel Resources India[8] source: ET BrandEquity
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