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Amazon
Amazon is growing fast: product orders rose over 100% year-on-year in the first 12 hours of its festive sale, with over 72% of visits from beyond the top nine metros (Financial Express, 10 Oct). Flipkart put non-metro demand at about 60% and Meesho reported about 75% order growth (Financial Express).
What it means Rivals and suppliers now compete for demand that sits outside the top nine metros.
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Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 6 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.
Amazon is an online marketplace operating in India, where brands such as Amã Foods and Maison D'Arome sell their products. [1] source: exchange4media[2] source: ET Small Business
Show 3 more paragraphs and 6 sources
It also sells its own Echo smart speakers and Fire TV Stick devices. [3] source: Business Today TRA Research's Most Desired Brands Report 2026 ranked Amazon No. 2, behind Dell at No. 1 and ahead of Apple iPhone at No. 3. [4] source: Social Samosa
In October 2026 Amazon cut the Echo Show 8 by ₹6,000 to ₹18,999 in its Great Indian Festival sale, against an MRP of ₹24,999. [3] source: Business Today It also discounted seven other Echo and Fire TV Stick devices, from ₹1,000 off the Echo Dot to ₹4,000 off the Echo Dot Max. [3] source: Business Today Mint reported that Amazon recorded 70% growth in premium Android phone sales in two days. [5] source: Mint KlugKlug data showed Amazon deployed 1.36K influencers whose content drew 655.67 million views in the festive sale, with an engagement rate on views of 0.62%. [6] source: MediaBrief
Flipkart deployed 2.88K influencers and drew 1.7 billion views in its festive sale, with an engagement rate of 0.48%, according to KlugKlug. [6] source: MediaBrief Amã Foods goes live on Amazon, Flipkart and its own website in December 2026. [1] source: exchange4media Maison D'Arome sells its perfumes on Amazon and Myntra. [2] source: ET Small Business
Sources
- Meghna Chettri's Amã Foods opens pre-orders for GI-tagged foods, targets 30 products by April 2028
- Maison D'Arome launches premium perfumes in India, selling on Amazon and Myntra ahead of a premium retail push
- Flipkart out-reaches Amazon on creator views in festive sales, but Amazon wins on engagement per view, KlugKlug data shows
Questions about Amazon
What is Amazon's current strategy in India?
In October 2026 Amazon cut the Echo Show 8 by ₹6,000 to ₹18,999 and discounted seven other Echo and Fire TV Stick devices in its Great Indian Festival sale. [3] source: Business Today It deployed 1.36K influencers in the festive sale, drawing 655.67 million views. [6] source: MediaBrief It also reported 70% growth in premium Android phone sales in two days. [5] source: Mint
Who are Amazon's main competitors?
Amazon competes with Flipkart in festive sales. Flipkart deployed 2.88K influencers and drew 1.7 billion creator views against Amazon's 1.36K influencers and 655.67 million views, while Amazon led on engagement rate per view, 0.62% versus 0.48%. [6] source: MediaBrief
Stories that mention Amazon
15 stories
Amazon is named in these stories but is not their subject.
- Libas to open nine stores in five cities during Navratri, targets Rs 1,000 crore revenue in FY27
- Eight ex-Flipkart executives press Walmart to buy out their stock options as the IPO stays on hold
- boAt's Diwali 'Upgrade to boAt' campaign with Ravi Kishan offers up to 80% off on its website, Flipkart and Amazon
- Kitchen Secret raises Rs 1.14 crore seed round led by BeyondSeed to widen quick-commerce reach
- CashKaro festive GMV hits ₹1,003.3 crore in six days, about 18 times a normal period
- Haier India targets 35-40% festive sales growth, led by refrigerators, ACs and washing machines
- E-commerce orders rise 31% YoY in first week of Diwali sales; quick commerce up 85%, Unicommerce data shows
- Bla Bli Blu turns EBITDA-positive and hits Rs 250 crore annualised run-rate about a year after launch
- Apple's smart home hub reportedly arrives October 13 as Alexa+ heats up India's smart home market
- Infinix confirms GT 50 Pro India launch in October, teases new gaming accessories ecosystem
- Mafatlal Industries launches Mafatlal Home Fashion D2C platform with 400-plus products
- Flipkart-owned Cleartrip runs cheeky front-page 'apology' ads to Swiggy and Zomato for Big Billion Days travel deals
- KISAH raises ₹35.9 Cr Series A led by Fireside Ventures, plans to grow from 12 stores to around 100
- Festive e-commerce sales fall 7-10% in first four days as pricier smartphones and laptops weigh on demand