Bewakoof
Latest, updated : Bewakoof FY26 revenue rises 40.5% to ₹243 crore; losses widen 19%
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Background
From 7 stories, the newest dated 30 Sept 2026. Summary written 3 Oct 2026.
Bewakoof is a direct-to-consumer fashion and lifestyle brand owned by the Aditya Birla Group. [1] source: Apparel Resources India
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TMRW, also listed as Aditya Birla Digital Fashion Ventures and the digital fashion subsidiary of Aditya Birla Fashion and Retail (ABFRL), holds the company. [2] source: Indian Retailer[3] source: Apparel Resources India ABFRL promotes Bewakoof alongside Pantaloons, Wrogn and Urbano across online and offline stores. [4] source: Aditya Birla Fashion & Retail
Bewakoof reported a 40.5% increase in operating revenue to Rs 243 crore in FY26, compared with Rs 173 crore in FY25. [1] source: Apparel Resources India Its net loss widened to Rs 87.4 crore, while its EBITDA loss narrowed to Rs 59.8 crore. [2] source: Indian Retailer Entrackr reported that the loss widened 19.4%. [5] source: Entrackr On 8 June 2026, TMRW raised its stake in Bewakoof to 99.03% through a secondary purchase of an additional 10.02%. [3] source: Apparel Resources India
Co-founder Prabhkiran Singh stepped down in February 2026 after 14 years with the company. [5] source: Entrackr Mint reported that ABFRL is prioritising scale over profit in TMRW through FY30, expanding omnichannel through EBOs, D2C apps and quick commerce across brands including Bewakoof. [6] source: Mint
Sources
Questions about Bewakoof
Who owns Bewakoof?
Bewakoof is an Aditya Birla Group-owned D2C fashion brand. ABFRL's digital fashion subsidiary TMRW raised its stake in Bewakoof to 99.03% on 8 June 2026 through a secondary purchase of an additional 10.02%. [1] source: Apparel Resources India[3] source: Apparel Resources India
How fast is Bewakoof growing in India?
Bewakoof's operating revenue rose 40.5% to Rs 243 crore in FY26, compared with Rs 173 crore in FY25. Its net loss widened to Rs 87.4 crore in the same year. [1] source: Apparel Resources India[2] source: Indian Retailer
What is Bewakoof's current strategy in India?
In June 2026, TMRW raised its Bewakoof stake to 99.03%. [3] source: Apparel Resources India In June 2026, ABFRL featured Bewakoof in a T20 World Cup fashion campaign and in a concert streetwear styling guide alongside Pantaloons, Wrogn and Urbano. [7] source: Aditya Birla Fashion & Retail[4] source: Aditya Birla Fashion & Retail