Part of Walmart group
Flipkart
Flipkart is growing, with Group revenue up 18% in FY26 (Business Standard, 15 Oct) and more than 250,000 festive job opportunities, up from over 220,000 in 2025 (Mint, 15 Oct). Fashion sellers and ex-staff holding options both gain leverage over Flipkart's next moves (Business Today, 6 Oct).
What it means
Flipkart's revenue is well ahead of its loss, but its seller incentives and faster delivery still run at a loss.
Reported: Net loss of ₹5,189 cr on revenue of ₹82,787 cr in FY25.
- Affected
- Flipkart's marketplace sellers — credit risk on every invoiceDo now: keep it on short payment terms until its next results: a partner losing that much a year prices for growth, not your margin.
- Meesho — subsidised prices to faceDo now: don't match Flipkart's subsidised prices while it runs at a loss; its next results show how long it can keep them.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Flipkart has put a 22feet-created campaign with Food Pharmer behind OWN's Big Billion Days debut, so the sale now runs a new-brand launch tied to a prize of three months of protein for buyers.Reported: Flipkart has launched a 22feet-created campaign introducing protein brand OWN (Only What's Needed) on its platform during Big Billion Days. It features Food Pharmer and is built around seven protein quality checks.Watch:
- Reported: Around 1,000 ex-Flipkart staff press Walmart for ESOP liquidity as the IPO faces further delayReported: Watch:
- Reported: Flipkart deployed 2.88K influencers across 3.96K posts that drew 1.7 billion views, against Amazon's 1.36K influencers and 655.67 million views.Reported: Watch:
- Reported: Flipkart grew FY26 revenue 18% and lifted adjusted operating margin 2.3 points to negative 5.4% with advertising up 31%, so rival e-commerce and quick-commerce operators face a competitor getting more efficient and monetising through ads.Reported: Flipkart Group's revenue grew 18% in FY26 (year ended March 2026), per RoC filings. Adjusted operating margin improved 2.3 percentage points to negative 5.4%, and advertising grew 31%.Watch: Adjusted operating margin above negative 5.4% in the FY27 filings would mean loss narrowing is durable, easing pressure on investors and sellers.
Background
From 9 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.
Flipkart is an Indian online marketplace that runs the Big Billion Days festive sale. [1] source: India Retailing
Show 3 more paragraphs and 9 sources
Myntra is a unit in the Flipkart group. [2] source: ET Retail ET BrandEquity reported Flipkart Internet Private Limited's consolidated revenue for FY26 at Rs 1,45,880 crore. [3] source: ET BrandEquity
Business Standard reported in October 2026, citing RoC filings, that Flipkart's FY26 revenue rose 18 per cent and its net loss narrowed by about ₹180 crore. [4] source: Business Standard Its adjusted operating margin improved 2.3 percentage points to negative 5.4 per cent, and its advertising business grew 31 per cent. [4] source: Business Standard Flipkart began Big Billion Days early deals on September 24. [1] source: India Retailing About 7 in 10 Flipkart units were priced under Rs 500 in the festive sale. [5] source: Times of India Ai+ listed eight Nova and Pulse devices on Big Billion Days on 7 October, priced from INR 8,999 to INR 20,999. [6] source: Outlook Business In October 2026 Flipkart promoted Suruchi Popli to Senior Director, Fashion. [7] source: BW Marketing World Amã Foods is due to go live on Flipkart in December 2026. [8] source: exchange4media
KlugKlug data showed Flipkart deployed 2.88K influencers across 3.96K posts that drew 1.7 billion views in its festive sale, against Amazon's 1.36K influencers and 655.67 million views. [9] source: MediaBrief Amazon started its Great Indian Festival early deals on September 25. [1] source: India Retailing
Sources
- Myntra FY26 revenue falls to Rs 5,242.5 crore on lower logistics income; advertising revenue up 35.2%
- Flipkart narrows FY26 net loss by about ₹180 crore as revenue rises 18%
- Meghna Chettri's Amã Foods opens pre-orders for GI-tagged foods, targets 30 products by April 2028
- Flipkart out-reaches Amazon on creator views in festive sales, but Amazon wins on engagement per view, KlugKlug data shows
Questions about Flipkart
How fast is Flipkart growing in India?
Flipkart's FY26 revenue rose 18 per cent, and its net loss narrowed by about ₹180 crore, according to RoC filings reported by Business Standard in October 2026. Its advertising business grew 31 per cent. [4] source: Business Standard
What is Flipkart's current strategy in India?
Flipkart began Big Billion Days early deals on September 24, 2026.[1] source: India Retailing KlugKlug data reported in October 2026 shows it deployed 2.88K influencers across 3.96K posts in its festive sale.[9] source: MediaBrief In October 2026 it also promoted Suruchi Popli to Senior Director, Fashion.[7] source: BW Marketing World
Who are Flipkart's main competitors?
Flipkart competes with Amazon in festive sales. KlugKlug data showed Flipkart drew 1.7 billion creator-content views against Amazon's 655.67 million, while Amazon led on engagement rate per view, 0.62% versus 0.48%. [9] source: MediaBrief
More stories about Flipkart
- Eight ex-Flipkart executives press Walmart to buy out their stock options as the IPO stays on hold
- Flipkart's Big Billion Days opens with 6.3 million peak concurrent users and 34% growth in new customers
Stories that mention Flipkart
12 stories
Flipkart is named in these stories but is not their subject.
- FSSAI serves notices on BigBasket, Flipkart and Gemini Edibles over Freedom rice bran oil claims
- Libas to open nine stores in five cities during Navratri, targets Rs 1,000 crore revenue in FY27
- boAt's Diwali 'Upgrade to boAt' campaign with Ravi Kishan offers up to 80% off on its website, Flipkart and Amazon
- CashKaro festive GMV hits ₹1,003.3 crore in six days, about 18 times a normal period
- Cleartrip's Big Billion Days 2026 film puts birds in a boardroom to protest humans flying off on holiday
- E-commerce orders rise 31% YoY in first week of Diwali sales; quick commerce up 85%, Unicommerce data shows
- Udaan targets IPO by early 2028 as B2B turnaround takes hold
- Bla Bli Blu turns EBITDA-positive and hits Rs 250 crore annualised run-rate about a year after launch
- Mafatlal Industries launches Mafatlal Home Fashion D2C platform with 400-plus products
- FSSAI readies tighter food-safety rules for quick-commerce platforms in India's $80 billion online market
- Flipkart-owned Cleartrip runs cheeky front-page 'apology' ads to Swiggy and Zomato for Big Billion Days travel deals