Axis Bank
Axis Bank is expanding in retail and cards, with Apple Pay rolling out to its Mastercard and Visa credit cardholders and a 3.8% NIM target set (Times of India, 5 Sept). Card users increasingly repay in full, so revolver balances have fallen sharply (ET Small Business, 23 Sept).
What it means Card rivals such as SBI Cards face the same shift toward EMI and fee-led income.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 6 stories, the newest dated 6 Oct 2026. Summary written 6 Oct 2026.
Axis Bank is an Indian bank that issues Visa and Mastercard credit cards. [1] source: Business Today[2] source: ET BrandEquity
Show 3 more paragraphs and 6 sources
ET BrandEquity reported that it has over 16 million credit cards outstanding, in a market with more than 124 million credit cards outstanding in August. [2] source: ET BrandEquity
Axis Bank-issued Visa and Mastercard credit cards were the eligible cards when Apple Pay launched in India on September 30. [1] source: Business Today[3] source: Inc42 RuPay is not supported at launch, and ET BrandEquity said Apple Pay's growth depends on adding more banks and merchants. [2] source: ET BrandEquity Business Today reported on October 5, 2026 that an HDFC Bank webpage lists Apple Pay among wallet examples, but neither HDFC Bank nor Apple has confirmed any rollout. [1] source: Business Today
Axis Bank cards are also part of the festive-sale offers. Eligible Axis Bank and ICICI Bank cards give up to 10% instant discount on Flipkart, and the Flipkart Axis Bank Credit Card carries a 10% instant discount. [4] source: NDTV Profit[5] source: Mint Flipkart's Big Billion Days main sale starts on October 9, 2026, with early access on October 8. [6] source: NDTV Profit
Sources
Questions about Axis Bank
What is Axis Bank's current strategy in India?
In September 2026 Axis Bank-issued Visa and Mastercard credit cards were the eligible cards at Apple Pay's India launch. [1] source: Business Today[2] source: ET BrandEquity In October 2026 Axis Bank cards give up to 10% instant discount on Flipkart's Big Billion Days, and the Flipkart Axis Bank Credit Card gets 10%. [4] source: NDTV Profit[6] source: NDTV Profit
Stories that mention Axis Bank
10 stories
Axis Bank is named in these stories but is not their subject.
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