Part of Swiggy
Instamart
Instamart is expanding, across 1,200+ dark stores (Mint, 24 Sept). Food-safety actions in Telangana and Mumbai suspended dark-store licences (ET Small Business, 1 Oct).
What it means
Instamart's loss is more than half its revenue: its deeper discounts and more dark stores are still subsidised.
Reported: Net loss of ₹778 cr on revenue of ₹1,232 cr in Q1 FY27.
Watch: Q2 FY27 results, expected late Oct — net loss wider than Q1's ₹778 cr.
- Affected
- FMCG brands Instamart stocks across its 1,143 dark stores () — credit risk on every invoiceDo now: keep it on short payment terms until its next results: a partner losing that much a quarter prices for growth, not your margin.
- Eternal — subsidised prices to faceDo now: don't match Instamart's subsidised prices while it runs at a loss; its next results show how long it can keep them.
Our arithmetic · not a reported figureChange
- +₹175 crorefrom Q4 FY26 revenue to Q1 FY27 revenue
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Allegations of food-safety lapses in Noice-branded items on Swiggy Instamart are unverified and Swiggy has not responded, so they are a quality-control diligence flag for that label, not a basis for any deal action.Reported: Customers have posted on social media alleging flies in sealed atta, a worm in a chocolate and mould in a cake, all Noice-branded items bought on Swiggy Instamart. Swiggy Instamart faces food safety complaints over Noice products, from flies in atta to a mouldy cake.Watch:
- Reported: The sale shows Instamart and Swiggy building an electronics and appliances assortment alongside bank card partners such as HDFC Bank, which makes brand and card-issuer tie-ups the most obvious partnership angle to explore.Reported: Instamart's festive sale is live on the Instamart and Swiggy apps, with 50-90% off electronics, home appliances, beauty and toys, and prices from ₹9. A 10% discount applies on select cards, with HDFC Bank credit card savings capped at ₹5,500.Watch: Instamart extending the sale dates or adding new bank card offers beyond the 10% select-card discount.
- Reported: The private brand has reached 9M+ customers within a year and appears in one in 10 Instamart baskets across 46+ categories.Reported: Watch:
- Reported: Audit expiry, hygiene and storage controls across dark stores now, as Telangana’s four licence suspensions show food-safety failures can trigger immediate shutdowns and threaten customer trust.Reported: Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto. TG SAFE ordered the affected stores to halt operations immediately after inspections by 10 teams found expired stock, cockroach infestations, rotten vegetables, mould and poor storage.Watch:
All 593 stories on Instamart1 leadership move at Instamart →
Background
From 7 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Instamart, referred to in the news as Swiggy Instamart, is the quick-commerce service of Swiggy. [1] source: Storyboard18
Show 3 more paragraphs and 7 sources
It lists over 35,000 products. [2] source: Business Standard In an April 2024 move that Business Standard resurfaced in October 2026, Swiggy said it would integrate Swiggy Mall with Instamart, which was present in more than 25 cities and offered over 35 categories beyond groceries. [3] source: Business Standard
In October 2026, Instamart's private brand NOICE had more than 380 SKUs across over 46 categories, and Swiggy was evaluating private labels in electronics, home and kitchen and toys. [1] source: Storyboard18 NOICE plans to go to more than 500 products and has reached more than 9 million customers within a year of launch. [4] source: ET Retail NOICE has 75 food entrepreneur partners and aims to support over 100 by the end of 2026. [5] source: Business Standard Its financing programme offers up to ₹5 crore in credit per entrepreneur, and ₹2 crore was disbursed in under a month. [5] source: Business Standard In October 2026 Instamart brought back its Quick India Movement festive sale, with discounts of 50-90% on electronics, home appliances, beauty and toys and prices starting at ₹9. [6] source: Business Today Instamart added Home Centre's range of over 120 products in May 2025 in Bengaluru, Mumbai, New Delhi and Gurgaon. [2] source: Business Standard
A Bernstein study of 150 SKUs over 10 days in Mumbai, Gurugram and Bengaluru put Swiggy Instamart's product availability at 83.8%. Blinkit was at 94.4%, Flipkart Minutes at 88.7% and Zepto at 82.5%. [7] source: Entrackr
Sources
Questions about Instamart
Who owns Instamart?
Instamart, also called Swiggy Instamart, is the quick-commerce service of Swiggy, which is evaluating private labels beyond food for it. [1] source: Storyboard18[3] source: Business Standard
What is Instamart's current strategy in India?
In October 2026 Swiggy was evaluating Instamart private labels in electronics, home and kitchen and toys. [1] source: Storyboard18 Instamart's NOICE brand plans to take its range to more than 500 products. [4] source: ET Retail Instamart also brought back its Quick India Movement festive sale in October 2026. [6] source: Business Today In May 2025 it added Home Centre products. [2] source: Business Standard
Who are Instamart's main competitors?
In a Bernstein study, Swiggy Instamart had 83.8% product availability, against 94.4% for Blinkit, 88.7% for Flipkart Minutes and 82.5% for Zepto. The study covered 150 SKUs over 10 days in Mumbai, Gurugram and Bengaluru. [7] source: Entrackr
More stories about Instamart
Stories that mention Instamart
14 stories
Instamart is named in these stories but is not their subject.
- FSSAI weighs ecommerce-specific food rules for quick commerce and cloud kitchens, begins dark store inspections
- FSSAI readies tighter food-safety rules for quick-commerce platforms in India's $80 billion online market
- Festive retail media spend to reach INR 11,500 crore in 2026, up 27%, as quick-commerce ads jump 50%
- Flipkart Minutes appoints Dibyendu Sen as associate director for brand partnerships and monetisation
- Amazon Now doubles India reach to over 120 cities in two weeks
- FSSAI suspends Seven Seas Hospitality licence, orders food operations halted
- FSSAI starts penal action against Amazon, Swiggy Instamart, BigBasket, Flipkart and Zepto
- Apple adds Zepto, Blinkit and Instamart for iPhone 18 Pro launch-day delivery
- Swiggy scales Noice as Instamart’s data-led private-label loyalty play
- Flipkart-Myntra’s India MAU lead over Amazon widens to 17 points
- Carrefour returns to India with Greater Noida flagship, targets 50 stores in three years
- India e-commerce seen reaching $345B by 2030 as quick commerce dark stores triple
- Swiggy Food on Train reaches 201 stations as Tier-2/3 demand drives 12x growth