Part of Amazon
Amazon Pay
Amazon Pay is growing, with FY26 revenue from operations at ₹2,484.4 crore (Medianama, 28 Sept), and more than two-thirds of its transactions now happen outside Amazon (Financial Express, 13 Oct). Its net loss widened to ₹1,148.5 crore from ₹865.7 crore, and competition is intensifying (Medianama).
What it means Rival payment apps and lenders face an Amazon Pay that is pushing credit into Tier 2 and Tier 3 cities, where over 75% of its users sit.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 7 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Amazon Pay is a payments and credit business operating in India under the Amazon name.
Show 3 more paragraphs and 7 sources
Its products include Amazon Pay Balance, a Smart wallet, UPI payments, No-Cost EMI and Pay-in-3 instalments. [1] source: Gadgets 360[2] source: Medianama[3] source: Forbes India An Amazon Pay ICICI credit card is offered with ICICI Bank. [4] source: Fortune India Through a partnership dated 27 May 2020, PharmEasy customers can pay for medicines and lab-test bookings using Amazon Pay balance. [5] source: Mint
Amazon Pay reported a FY26 net loss of Rs 1,148.5 crore, widening 33% year-on-year, while revenue from operations rose 18% to Rs 2,484.4 crore, Medianama reported in September 2026. [2] source: Medianama It rolled out agentic UPI payments on Smart wallet with NPCI and ixigo. [2] source: Medianama In September 2026, at Global FinTech Fest 2026, it outlined a push on small-business credit, including a new co-branded card for Amazon Business customers. [6] source: Business Today More than 100,000 users used Amazon Pay Pay-in-3 during Prime Day 2026, and Amazon Pay No-Cost-EMI usage grew more than 30% year-on-year. [3] source: Forbes India For the Great Indian Festival starting October 8, Amazon listed Amazon Pay Balance cashback of up to Rs. 3,424 on the MacBook Neo 13. [1] source: Gadgets 360[7] source: Mint
Medianama's report on the results cites mounting UPI competition and names Flipkart, Navi, super.money and WhatsApp. [2] source: Medianama
Sources
Questions about Amazon Pay
How fast is Amazon Pay growing in India?
Amazon Pay reported FY26 revenue from operations up 18% to Rs 2,484.4 crore, while its net loss widened 33% year-on-year to Rs 1,148.5 crore, according to Medianama in September 2026. [2] source: Medianama
What is Amazon Pay's current strategy in India?
In September 2026 Amazon Pay rolled out agentic UPI payments on Smart wallet with NPCI and ixigo, and outlined a small-business credit push including a new co-branded card for Amazon Business customers. In October 2026 it offered Amazon Pay Balance cashback of up to Rs. 3,424 on a MacBook Neo 13. [1] source: Gadgets 360[2] source: Medianama[6] source: Business Today
Who are Amazon Pay's main competitors?
Medianama's September 2026 report on Amazon Pay's FY26 results cites mounting UPI competition and names Flipkart, Navi, super.money and WhatsApp alongside it. [2] source: Medianama
Stories that mention Amazon Pay
3 stories
Amazon Pay is named in these stories but is not their subject.