Zepto
Zepto's ad revenue rose 151% to ₹1,636 crore in FY26, with over 2,400 brands now on its ad platform (BW Marketing World, 6 Oct).
What it means
Zepto's revenue is well ahead of its loss, but its deeper discounts and more dark stores still run at a loss.
Reported: Net loss of ₹5,905 cr on revenue of ₹22,623 cr in FY26.
- Affected
- FMCG brands Zepto stocks across its 1,139 dark stores () — credit risk on every invoiceDo now: keep it on short payment terms until its next results: a partner losing that much a year prices for growth, not your margin.
- Eternal — subsidised prices to faceDo now: don't match Zepto's subsidised prices while it runs at a loss; its next results show how long it can keep them.
Our arithmetic · not a reported figureChange
- +₹11,513.64 crorefrom FY25 revenue to FY26 operating revenue
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Zepto has put ITC's Dazzle Vibe Matches: LIT Parivar Edition on sale in select markets ahead of Diwali, its first brand-exclusive collectible, so rival quick-commerce platforms face a Zepto-only festive item.Reported: Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition Diwali matchbox collection from ITC, goes on sale on Zepto in select markets ahead of the festival.Watch:
- Reported: Zepto paused IPO in August as Indian listing valuations fellReported: Watch:
Background
From 5 stories, the newest dated 14 Oct 2026. Summary written 14 Oct 2026. Newer developments are under Latest moves.
Zepto is a quick-commerce platform in India.
Show 3 more paragraphs and 5 sources
It is named alongside Blinkit and Swiggy Instamart as the rivals BigBasket is pushing against as it expands into quick commerce.[1] source: Storyboard18 Nutrifresh, a fresh-food supplier whose revenue grew from Rs 145.2 crore in FY25 to Rs 219.3 crore in FY26, supplies Swiggy, Zepto, BigBasket and Reliance Fresh.[2] source: ET Retail
In October 2026, MediaBrief reported that ZOFF Foods is running a cooking film on Zepto's home page as part of its #KnowTheBrand campaign.[3] source: MediaBrief Forcas Studio's FTX brand is already on Zepto and Myntra M-Now, and went live on Flipkart Minutes on July 29, 2026.[4] source: Outlook Business BW Retail World reported in October 2026 that Blinkit and Zepto still list Coca-Cola's 330 ml can at its printed MRP of Rs 50, while Diet Coke cans sell at Rs 70 in Delhi-NCR, Mumbai, Bengaluru and Goa.[5] source: BW Retail World
Among rivals, BigBasket's B2C arm Innovative Retail Concepts reported an FY26 loss of ₹3,073 crore on revenue of ₹8,223 crore, and ran more than 850 dark stores as of May 2026.[1] source: Storyboard18
Sources
Questions about Zepto
Who are Zepto's main competitors?
Zepto competes in quick commerce with Blinkit and Swiggy Instamart, the platforms BigBasket is pushing against as it expands into quick commerce, according to Storyboard18's October 2026 report on BigBasket's FY26 results.[1] source: Storyboard18
Stories that mention Zepto
17 stories
Zepto is named in these stories but is not their subject.
- Kitchen Secret raises Rs 1.14 crore seed round led by BeyondSeed to widen quick-commerce reach
- Bla Bli Blu turns EBITDA-positive and hits Rs 250 crore annualised run-rate about a year after launch
- FSSAI weighs ecommerce-specific food rules for quick commerce and cloud kitchens, begins dark store inspections
- Festive retail media spend to reach INR 11,500 crore in 2026, up 27%, as quick-commerce ads jump 50%
- Around 1,000 ex-Flipkart staff press Walmart for ESOP liquidity as the IPO faces further delay
- Blinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
- Flipkart Minutes appoints Dibyendu Sen as associate director for brand partnerships and monetisation
- Sober & Co raises Rs 75 lakh at Rs 10 crore valuation, targets Pune entry by December
- Apple Pay enters India with Axis Bank cards, but must find room in a UPI-first market
- Razorpay enables Apple Pay for online and supported in-store payments in India
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
- Amazon Now doubles India reach to over 120 cities in two weeks
- FSSAI suspends Seven Seas Hospitality licence, orders food operations halted
- Ranbir Kapoor-backed Flux Theory enters India’s shower-care market
- The Hindu takes Gandhi Jayanti commemorative edition to Zepto
- Amazon plans $3B India quick-commerce push through 2030
- FSSAI starts penal action against Amazon, Swiggy Instamart, BigBasket, Flipkart and Zepto