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super.money
super.money is expanding from UPI payments into commerce, with splitStore live for select users across more than 60 lakh products and a target of e-commerce at 20% of revenue by December (Outlook Business, 7 Aug). Rollout is still limited to select users (Entrackr, 7 Aug).
What it means Flipkart-backed rivals in fintech and marketplaces face a payments app now selling goods on instalments.
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All 43 stories on super.money1 leadership move at super.money →
Background
From 5 stories, the newest dated 3 Oct 2026. Summary written 3 Oct 2026.
super.money is a Flipkart-owned fintech app in India that covers UPI payments, rewards, credit and commerce.[1] source: Entrackr[2] source: Business Standard
Show 3 more paragraphs and 5 sources
The app launched in 2024 and has about 20 million monthly active users, Business Standard reported in September 2026.[2] source: Business Standard super.money claims to process almost 1.5 billion events a day and uses data to surface relevant products.[3] source: ET Retail
In September 2026, super.money began rolling out AI payment agents for Flipkart shopping and price-triggered gold purchases, with plans to add bill payments, investments and broader e-commerce.[2] source: Business Standard It plans a full customer-base rollout within two months and has allocated 20% of engineering costs to consumer agents this year.[2] source: Business Standard On 16 September 2026 it appointed former BharatPe CPO Rohan Khara as its CPO.[1] source: Entrackr In October 2026 it launched a splitStore campaign with Tiger Shroff promoting its 'Pay in 3' feature, which divides product payments into three equal instalments without interest or fees.[4] source: ET BrandEquity Agency Talented is running the campaign across film, print, social and meme-led formats.[4] source: ET BrandEquity NDTV Profit reported that Flipkart's Big Billion Days sale begins October 9, with 10% cashback expected on a first Super Money transaction.[5] source: NDTV Profit
CTO Kaushik Mukherjee said consumers are increasingly aspiration-led, with demand for flexible payments spanning categories.[3] source: ET Retail Rohan Khara is CPO.[1] source: Entrackr
Sources
Questions about super.money
What is super.money's current strategy in India?
In September 2026 super.money began rolling out AI payment agents for Flipkart shopping and gold purchases.[2] source: Business Standard It appointed Rohan Khara as CPO on 16 September 2026.[1] source: Entrackr In October 2026 it launched a Tiger Shroff campaign for its 'Pay in 3' feature.[4] source: ET BrandEquity
Stories that mention super.money
5 stories
super.money is named in these stories but is not their subject.
- Amazon, Flipkart line up card discounts of up to 10% for October festive sales
- Flipkart deepens Tamil Nadu push with 90+ quick-commerce hubs
- NuPlay eyes another acquisition within 6–12 months after Verloop.io deal
- Flipkart climbs to 5th on Great Place To Work's Best Companies list, up from rank 58
- Alienkind raises $3.2 Mn pre-Series A to scale Gen Z cafe chain to 100 stores by FY28