Part of Walmart group
Flipkart Minutes
Flipkart Minutes is expanding fast, with nearly 1,200 micro-fulfilment centres across 150+ cities and a target of 1,500 by year-end (Business Standard, 16 Sept). Excluding mobiles, its ₹500–530 basket remains broadly below Blinkit's ₹518 Q1 FY27 average (Financial Express, 4 Sept).
What it means Blinkit and Swiggy Instamart face a rival that now leads Amazon Now on store count and is closing the order-value gap.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Flipkart Minutes is bringing in Dibyendu Sen, formerly of Criteo and earlier of Flipkart, to build brand partnerships and monetisation, which signals in-house retail media ambitions and a possible need for ad-tech partners.Reported: Dibyendu Sen joins Flipkart Minutes as associate director for brand partnerships and monetisation, after over two years at Criteo. He spent over two years at Flipkart earlier and has worked on retail media across Blinkit, Swiggy Instamart and Zepto.Watch:
- Reported: Flipkart Minutes’ reported 1,200-site footprint across 150+ cities signals that scaling Tier-II fulfilment density, repeat purchase and D2C assortment is now the core operating challenge.Reported: Flipkart Minutes says it has grown 4X YoY, reaching 1,200 micro-fulfilment centres in 150+ cities. Flipkart’s quick-commerce service says Tier-II demand and Gen Z adoption are accelerating growth. It reports nearly 25X YoY customer-base growth beyond metros, a 60% repeat-purchase rate and close to 500 D2C brand partners.Watch:
All 225 stories on Flipkart Minutes1 leadership move at Flipkart Minutes →
Background
From 7 stories, the newest dated 12 Oct 2026. Summary written 16 Oct 2026.
Flipkart Minutes is the quick-commerce service of Flipkart, the e-commerce marketplace.
Show 3 more paragraphs and 7 sources
It delivers from a network of Minutes stores in Indian cities. Flipkart said in October 2026 that it had expanded Minutes to more than 1,200 stores across over 160 cities.[1] source: The Hindu BusinessLine Flipkart has also built quick commerce into its main app, as Amazon has with Amazon Now.[2] source: YourStory
Flipkart Minutes orders rose 3.5x when Flipkart's Big Billion Days opened on 9 October 2026.[3] source: Deccan Herald Business In a Bernstein study of 150 SKUs over 10 days in Mumbai, Gurugram and Bengaluru, reported in October 2026, Flipkart Minutes had a product availability of 88.7%. That was second to Blinkit at 94.4% and ahead of Swiggy Instamart at 83.8% and Zepto at 82.5%.[4] source: Entrackr In October 2026 Bijliride partnered with Flipkart Minutes to deploy electric two-wheelers for last-mile deliveries across 5 cities: Delhi-NCR, Bengaluru, Mumbai, Hyderabad and Pune.[5] source: ET Auto Retail Forcas Studio's FTX brand went live on Flipkart Minutes on July 29, 2026, with delivery of selected products in as little as 20 minutes.[6] source: Outlook Business
Flipkart Minutes appointed Dibyendu Sen as associate director for brand partnerships and monetisation in October 2026. He joins from Criteo and earlier worked on retail media across Blinkit, Swiggy Instamart and Zepto.[7] source: afaqs
Sources
- Flipkart's Big Billion Days opens with 6.3 million peak concurrent users and 34% growth in new customers
- Blinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
- Flipkart Minutes appoints Dibyendu Sen as associate director for brand partnerships and monetisation
Questions about Flipkart Minutes
How many Flipkart Minutes stores are there?
Flipkart Minutes had more than 1,200 stores across over 160 cities, as reported in October 2026.[1] source: The Hindu BusinessLine
How fast is Flipkart Minutes growing in India?
Flipkart Minutes orders rose 3.5x as Flipkart's Big Billion Days opened on 9 October 2026.[3] source: Deccan Herald Business
What is Flipkart Minutes' current strategy in India?
Flipkart Minutes took Forcas Studio's FTX brand live on July 29, 2026.[6] source: Outlook Business In October 2026 it partnered with Bijliride for electric two-wheeler last-mile deliveries across 5 cities.[5] source: ET Auto Retail It also appointed Dibyendu Sen to lead brand partnerships and monetisation in October 2026.[7] source: afaqs
Who are Flipkart Minutes' main competitors?
In a Bernstein study reported in October 2026, Flipkart Minutes had product availability of 88.7%, second to Blinkit at 94.4% and ahead of Swiggy Instamart at 83.8% and Zepto at 82.5%.[4] source: Entrackr
More stories about Flipkart Minutes
Stories that mention Flipkart Minutes
11 stories
Flipkart Minutes is named in these stories but is not their subject.
- Nutrifresh revenue up 51% to Rs 219 crore in FY26, targets Rs 400 crore in FY27
- Amazon, Flipkart open festive sales with a bang as premium shopping surges; Amazon opening-day orders double
- Finnable and Flipkart Finance partner on up to Rs 1 lakh consumer credit across Flipkart, Myntra and Flipkart Minutes
- Flipkart: D2C Beauty and GM orders up nearly 40% in July-August, with Tier-2 and Tier-3 cities up 60%
- Flipkart adds 14 million cubic feet of Ekart warehousing, lifting storage capacity 50% ahead of The Big Billion Days
- Amazon Now doubles footprint to 120+ cities in two weeks ahead of October 8 Great Indian Festival sale
- Flipkart plans 250,000 festive jobs, with 140,000 in last-mile delivery
- Flipkart-Myntra’s India MAU lead over Amazon widens to 17 points
- Meesho orders rise 36% for Rakhi as Flipkart Minutes festive demand triples
- Quick commerce reaches 477 cities as Blinkit leads dark-store scale