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Latest, 14 Oct: Myntra's Instagram affiliate programme crosses 1 million sign-ups within a month of launch.

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What we know

From 9 stories, the newest dated 14 Oct 2026.

Facebook is a social media app that operates in India under Meta, which also runs Instagram and WhatsApp. [1] source: Financial Express Jio Platforms' draft red herring prospectus cites 403 million Facebook monthly active users in India. [2] source: Mint Meta prices a Facebook Plus subscription at Rs 99/month. [1] source: Financial Express

Meta launched Meta One paid subscriptions in India in September 2026, adding tools across Facebook, Instagram and WhatsApp. Facebook Plus costs Rs 99 per month, and business-focused plans reach Rs 20,990 per month. [3] source: Business Today In August 2026, Meta removed deceptive Facebook and Instagram ads targeting Indian users with banking-malware apps after a government warning. NDTV Profit reported that at least 39 malicious advertisements were still running when reviewed. [4] source: NDTV Profit In June 2026, Flipkart Group partnered with Meta so creators can tag Flipkart and Myntra products in Facebook posts and Reels, with Instagram to follow. [5] source: ET Retail Financial Express reported in July 2026 that JioMart is backed by a Reliance-Facebook-WhatsApp tie-up, citing a Rs 43,000 crore Facebook investment. [6] source: Financial Express

Flipkart and Myntra are the retail partners named for creator-led shoppable tagging on Facebook. [7] source: Financial Express Jio Platforms' filing flags a possible social media ban for minors as a risk to data consumption growth. [2] source: Mint

Facebook has appeared in 14 distinct RetailIntel stories between May 2026 and Oct 2026, most often under omni channel, retail company and retail brand and most frequently linked to Bengaluru, Mumbai and New Delhi.

Latest

Myntra has 200,000 creators publishing content through the programme, which was built with Meta and follows the June 2026 Facebook integration (14 Oct 2026). [8] source: ET Retail Earlier: JioMart, backed by Reliance-Facebook-WhatsApp tie-up, could help India's kirana stores compete against modern trade and e-commerce, per Nielsen executives (15 Jul 2026). [9] source: Financial Express

Key figures reported

Facebook affiliate sign-ups since June 2026: 1.3 million (14 Oct 2026);[8] source: ET Retail Active creators on Facebook programme: 650,000 (14 Oct 2026).[8] source: ET Retail

Brands most often mentioned alongside Facebook

Instagram, Meta, WhatsApp, Flipkart, Myntra, YouTube.

Most-cited sources on Facebook

Financial Express · BrandWagon (4 stories), Business Today · Latest (2 stories) and ET Retail (2 stories).

Sources

  1. JioMart maps kirana-linked e-commerce model, leans on WhatsApp for pan-India retail pushFinancial Express
  2. Myntra's Instagram affiliate programme crosses 1 million sign-ups within a month of launchET Retail
  3. JioMart Bets on WhatsApp to Arm Kirana Stores Against E-Commerce GiantsFinancial Express

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Questions about Facebook

Who owns Facebook?

Facebook is one of Meta's social apps, alongside Instagram and WhatsApp. Meta launched the Meta One paid subscription plans that include Facebook Plus in India in September 2026. [1] source: Financial Express[3] source: Business Today

What is Facebook's current strategy in India?

In September 2026 Facebook's parent Meta launched Meta One in India, with Facebook Plus at Rs 99 per month. In August 2026 Meta removed malware ads targeting Indian Facebook and Instagram users. In June 2026 Flipkart and Meta enabled creators to tag Flipkart and Myntra products in Facebook posts and Reels. [1] source: Financial Express[4] source: NDTV Profit[5] source: ET Retail

Stories that mention Facebook

Facebook is named in these stories but is not their subject.