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Resurfaced report,first published

JioMart maps kirana-linked e-commerce model, leans on WhatsApp for pan-India retail push

Reliance detailed JioMart's kirana e-commerce model as an aggregator linking customers, merchants and manufacturers, leveraging WhatsApp post-Facebook deal. Plans include pan-India expansion, merchant onboarding and PoS systems targeting small traders, farmers and MSMEs.

Channel facts

From the report. Source details below

  • Rs 43,000 crore Facebook investment
  • 400 million WhatsApp users
  • 30 million small merchants

Other figures

  • 60 million MSMEs
  • 120 million farmers

The source

Source Read the source at Financial Express

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