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Resurfaced report,first published

JioMart Bets on WhatsApp to Arm Kirana Stores Against E-Commerce Giants

JioMart, backed by Reliance-Facebook-WhatsApp tie-up, could help India's kirana stores compete against modern trade and e-commerce, per Nielsen executives. It aims to onboard small traders, using WhatsApp for orders and planned UPI payments.

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  • 400 million WhatsApp users

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Source Read the source at Financial Express

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