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Flipkart tests microdramas in main app to deepen engagement and commerce discovery

Flipkart is testing microdramas in its main app to raise engagement and create purchase moments, while exploring food delivery and ticketing. Purple Style Labs’ ₹680 Cr IPO closed oversubscribed, and Jagdish Farshan raised ₹43.5 Cr for capacity, stores and quick-commerce expansion.

Newer report on another story , , Mint : Flipkart's zero-commission push lifts active sellers 62% as Amazon and Meesho chase value shoppers this festive season

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Reported figures

From the report. Source details below

  • 68.49 lakh shares offered
  • 27 retail outlets in central Gujarat
  • 2 outlets in North America
  • 250-300 online orders per day
  • 15% of Jagdish Farshan revenue from digital sales and exports
  • 1.6 lakh hours of JioHotstar content

Other figures

  • 500 Mn users
  • 1.29X IPO subscription
  • 88.54 lakh shares bid
  • 500+ SKUs

The source

Source Read the source at Inc42 Published

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Note Information, not investment advice. RetailIntel is not registered with SEBI.