Part of Hero MotoCorp
Vida
Vida is growing fast, selling 25,558 electric scooters in August, up 108% year on year (Business Today, 30 Sept), and has launched a festive campaign aimed at high-intent buyers (ET BrandEquity, 10 Oct). Yet India's electric two-wheeler market rose 146% to 187,214 units, so Vida grew slower than the market (Business Today).
What it means Bajaj Chetak and TVS iQube rivals hold the lead, with 52,248 and 42,882 units, and Vida trails them.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: VIDA launched a 100-unit DIRT.E K3 limited edition on 16 October, mechanically identical to the standard model, so dealers have the same 360 Wh, 24 km/h Mode 3 specs to sell, with only 100 units of the edition.Reported: Hero MotoCorp's electric brand VIDA launched the limited edition on 16 October at the 100th FIM International Six Days Enduro in Grândola, Portugal. It is mechanically identical to the standard DIRT.E K3: 360 Wh battery, about three hours to full charge, and a 24 km/h top speed in Mode 3.Watch:
- Reported: Electric two-wheeler dealers and retail partners should expect more high-intent festive-season enquiries from the Vida campaign, so showroom stock, test rides and finance offers need to be ready to convert them.Reported: Vida, Hero MotoCorp's electric scooter brand, has launched a festive campaign with Creativeland Asia.Watch:
Background
From 7 stories, the newest dated 10 Oct 2026. Summary written 11 Oct 2026. Newer developments are under Latest moves.
Vida is the electric scooter brand of Hero MotoCorp.[1] source: ET BrandEquity
Show 3 more paragraphs and 7 sources
Hero's India strategy combines Vida capacity expansion with premium Premia outlets and dedicated premium manufacturing, while it protects commuter motorcycles and grows scooters.[2] source: Outlook Business Outlook Business reported that Ather and Vida together hold over 27% of the EV market.[2] source: Outlook Business
Hero Vida sold 25,558 electric scooters in August 2026, up 108% year on year, while India's electric two-wheeler sales rose 146% to 1,87,214.[3] source: Business Today Hero MotoCorp's August 2026 dispatch report said VIDA dispatched 25,558 EVs and launched a VX2 Go variant.[4] source: CNBC-TV18 NDTV Profit reported that VIDA registrations rose 38% in August.[5] source: NDTV Profit Vida's monthly production capacity is 30,000 units, and Hero targets 45,000 units by year-end.[2] source: Outlook Business In October 2026 Vida released a festive-season campaign titled 'Ghar Ghar Tyohar, Ghar Ghar Evooter', made with Creativeland Asia and featuring Anil Kapoor and Ranbir Kapoor.[1] source: ET BrandEquity
In the August 2026 electric two-wheeler rankings, Bajaj Chetak led with 52,248 sales, ahead of TVS iQube at 42,882.[3] source: Business Today Hero MotoCorp raised its stake in Ather Energy through a ₹1,758 crore investment.[6] source: Forbes India Hero CEO Harshavardhan Chitale said the company is tripling EV scooter capacity.[7] source: Outlook Business
Sources
Questions about Vida
Who owns Vida?
Vida is the electric scooter brand of Hero MotoCorp, which promotes it through campaigns such as the October 2026 festive-season 'Ghar Ghar Tyohar, Ghar Ghar Evooter' campaign.[1] source: ET BrandEquity
How fast is Vida growing in India?
Vida sold 25,558 electric scooters in August 2026, up 108% year on year. India's electric two-wheeler market grew faster, rising 146% to 1,87,214 units in the same month.[3] source: Business Today
What is Vida's current strategy in India?
In August 2026 Vida launched a VX2 Go variant.[4] source: CNBC-TV18 Its monthly capacity is 30,000 units, with 45,000 units targeted by year-end.[2] source: Outlook Business In October 2026 it began a festive campaign with Anil Kapoor and Ranbir Kapoor.[1] source: ET BrandEquity
Who are Vida's main competitors?
In the August 2026 electric two-wheeler sales ranking, Bajaj Chetak led with 52,248 units and TVS iQube sold 42,882, while Hero Vida sold 25,558 units.[3] source: Business Today Ather is another named rival in the same segment.[2] source: Outlook Business
Stories that mention Vida
2 stories
Vida is named in these stories but is not their subject.