Part of Bajaj group
Bajaj Auto
Bajaj Auto is growing on exports: September sales were 5,38,443 units, up 5% year on year, with exports up 32% to 2,43,987 units (Business Today, 3 Oct). Domestic Pulsar sales fell 9.33% to 97,839 in August (Rushlane, 10 Oct), and Bernstein sees domestic two-wheeler growth slowing to 2.1% in FY28 (Moneycontrol, 15 Oct).
What it means
Bajaj Auto is growing without giving up margin; its supplier prices and dealer margins are holding.
Reported: Revenue +37% and net profit +42.3% in Q1 FY27.
Watch: Q2 FY27 results on 27 Oct — net profit growth falls 4+ points behind revenue growth.
- Affected
- Hero MotoCorp and Ather Energy — no margin strain to wait outDo now: plan to meet Bajaj Auto's launches, discounts and dealer incentives head-on before its next results.
- Bajaj Auto's component suppliers — steady orders, firm termsDo now: plan on steady volumes from it, and resist price cuts while its margin holds.
Our arithmetic · not a reported figureChange
- +₹1,238 crorefrom Q4 FY26 revenue, up 31.8% YoY to Q1 FY27 revenue, up 37% YoY
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: This is a trim extension on the existing 249cc N250 platform with no deal, partnership or capability-gap angle, so it is not actionable for corporate development.Reported: Bajaj Pulsar N250 SS reaches dealer showrooms at a reported ₹1,59,650 ahead of its official launch. It uses the 249cc engine (25 PS, 22 Nm).Watch: Competitor price moves or feature updates in the 250cc class after the SS launch.
- Reported: Bajaj Auto Q2 preview: Choice Broking sees volumes up 19.7% as exports jump 40.7% ahead of 27 October resultsReported: Watch:
- Reported: Bajaj Auto sold 1,85,302 domestic two-wheelers in August, up from 1,71,049 a year earlier.Reported: Watch:
All 303 stories on Bajaj Auto1 leadership move at Bajaj Auto →
Background
From 9 stories, the newest dated 10 Oct 2026. Summary written 11 Oct 2026. Newer developments are under Latest moves.
Bajaj Auto is a two-wheeler maker whose motorcycle and scooter brands include Pulsar, Platina, Chetak, Avenger, CT and Dominar. [1] source: Rushlane
Show 3 more paragraphs and 9 sources
Chetak sold 52,248 units in August 2026. [1] source: Rushlane
Bajaj Auto sold 1,85,302 domestic two-wheelers in August 2026, up 8.33% from 1,71,049 a year earlier. [1] source: Rushlane Chetak rose 272.83% in August, while Pulsar sales of 97,839 units fell 9.33% and Platina fell 30.97%. [1] source: Rushlane Bajaj Auto's September 2026 sales were 4,51,494 units. [2] source: Autocar India In October 2026 it announced festive benefits of up to Rs 12,000 across ten Pulsar models, covering a cash offer, nil processing fee and five free services. [3] source: Times Now Auto The updated 2026 Pulsar NS125 rose about Rs 1,000 in price, with the range starting from about Rs 92k. [4] source: Rushlane Select dealerships have opened bookings for the updated Pulsar NS200, which lists 25.5 PS against the current 24.5 PS, though the launch is not yet official. [5] source: ZigWheels[6] source: Rushlane
The Pulsar N160 SS, priced at ₹1.43 lakh, is Bajaj's first model with Google Maps mirroring. [7] source: Business Today Bajaj Auto shares fell nearly 3 per cent intraday after the RBI raised the repo rate by 25 basis points to 5.50 per cent, and had fallen 17 per cent over the previous month. [8] source: Business Today Hero MotoCorp's updated Xtreme 160R 4V is positioned to rival the Bajaj Pulsar N160 4V. [9] source: Rushlane
Sources
Questions about Bajaj Auto
How fast is Bajaj Auto growing in India?
Bajaj Auto sold 1,85,302 domestic two-wheelers in August 2026, up 8.33% from 1,71,049 a year earlier, with Chetak rising 272.83% to 52,248 units. [1] source: Rushlane
What is Bajaj Auto's current strategy in India?
In October 2026 Bajaj Auto announced festive benefits of up to Rs 12,000 on ten Pulsar models, updated the Pulsar NS125 with a price rise of about Rs 1,000, and opened dealer bookings for the updated Pulsar NS200 listing 25.5 PS. [3] source: Times Now Auto[4] source: Rushlane[6] source: Rushlane
Who are Bajaj Auto's main competitors?
Hero MotoCorp's updated Xtreme 160R 4V, expected in October 2026, would rival the Bajaj Pulsar N160 4V and the TVS Apache RTR 160 4V. [9] source: Rushlane
More stories about Bajaj Auto
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Stories that mention Bajaj Auto
10 stories
Bajaj Auto is named in these stories but is not their subject.
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- India EV two-wheeler registrations fall 13.4% in August; TVS retains lead
- ICICI Direct sees 8–10% FY27 volume growth for two-wheelers and passenger vehicles
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