Part of TVS group
TVS Motor Company
Latest, :
What it means
TVS Motor Company's scale now pays for itself: room for launches, discounts and dealer incentives.
Reported: Net profit +51% on revenue +38% in Q1 FY27.
Watch: Q2 FY27 results, expected late Oct — net profit growth drops below revenue growth.
Before its next results, expected late Oct:Before then:
- Affected
- Bajaj Auto and Hero MotoCorp — facing a better-funded TVS Motor CompanyDo now: By late Oct: defend your strongest catchments: it has profit to spend where it competes with you.
- TVS Motor Company's component suppliers — a stronger buyer at the tableDo now: By late Oct: expect firmer terms from it; lock volumes and prices.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: With EV penetration at 11.6% in two-wheelers and 8.5% in passenger vehicles and TVS Motor and Tata Motors PV leading their segments, sub-scale EV brands and dealer groups may be the ones to screen for partnership or consolidation.Reported: In FADA's September 2026 figures, released around 3 October, electric two-wheeler retail reached 207,314 units, led by TVS Motor with 54,037. Passenger EV retail rose 94.56% year on year to 36,108, led by Tata Motors PV. EV penetration was 11.6% in two-wheelers and 8.5% in passenger vehicles.Watch: Tata Motors PV's passenger EV retail against September's 36,108 units.
- Reported: This is a marketing push, not a sales datapoint, and the 212 km figure is an IDC claim rather than real-world range, so wait for festive-season registration data before treating it as a volume or share signal.Reported: TVS Motor has launched a festive-season campaign for the iQube electric scooter, built around its "EV yani iQube" film (roughly, "EV means iQube"). The campaign stresses family-oriented features, including a claimed 212 km IDC range and 32-litre storage capacity.Watch:
- Reported: TVS is refreshing the Apache RTR 310 through variant and edition packaging rather than new hardware.Reported: TVS has reshuffled the 2026 Apache RTR 310 line-up ahead of the festive season.Watch: TVS monthly sales releases showing whether Apache RTR 310 volumes rise or fall after the reshuffle.
- Reported: TVS Racing's Misano round, with 14 riders from 12 nationalities on race-spec Apache RR 310 bikes, gives two-wheeler brand and dealer teams in international markets a ready source of racing-led content for the Apache performance story.Reported: TVS Racing held the first European round of its International Championship at Misano, Italy, from 2 to 4 October. Fourteen riders from 12 nationalities raced race-spec Apache RR 310 bikes. TVS Motor now operates in more than 90 international markets.Watch: Management commentary on international markets beyond the current 90-plus in upcoming results calls.
- Reported: Plan for a multi-powertrain range, with petrol and ethanol-ready models alongside EVs, because TVS is positioning on customer choice and Africa-led export growth across 151 countries, not an EV-only push.Reported: TVS Motor's Venu Srinivasan says Indian two-wheelers now ship to 151 countries, with Africa the first priority. He argues customers should choose their powertrain, with ethanol blends up to E10 not optional, and says EVs are not the only answer.Watch: Government statements on fuel-blending targets beyond E10.
All 378 stories on TVS Motor Company2 leadership moves at TVS Motor Company →
Footprint: where TVS Motor Company opened
1 store opening in 1 city on record since May 2026.
Background
From 8 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
TVS Motor Company is a two-wheeler maker whose models include the Apache, Ntorq, Jupiter and iQube. [1] source: GaadiWaadi[2] source: Autocar India
Show 3 more paragraphs and 8 sources
It operates in more than 90 international markets, and it reports seven million Apache customers worldwide. [1] source: GaadiWaadi TVS also builds BMW Motorrad's F 450 GS and F 450 R at its plant in India, and Norton is a TVS-backed brand. [3] source: Rushlane[4] source: Autocar India
TVS sold 6,45,955 two-wheelers in September 2026, behind Hero MotoCorp at 7,66,348 units and Honda at 7,06,266 units. [5] source: Autocar India Ntorq wholesales reached 25,03,829 units by end-August 2026, and April-August 2026 Ntorq sales rose 42 percent to 1,84,475 units. [2] source: Autocar India In October 2026 TVS dropped the Apache RTR 310 Top variant and split the Base variant into versions with and without a quickshifter, with prices from Rs 2.3 lakh to Rs 2.97 lakh ex-showroom, Delhi. [6] source: Autocar India TVS Racing held the first European round of its International Championship at Misano, Italy, from 2 to 4 October, with 14 riders from 12 nationalities. [1] source: GaadiWaadi In TAM AdEx data for January-July 2026, TVS Motor Company moved to eighth from 29th among top advertisers. [7] source: Storyboard18
Norton trademarked three names, International (Inter), Avelon and Roven, and its India-built Atlas sells in Europe at GBP 8,250 (Rs 10.57 lakh). [4] source: Autocar India BMW Motorrad will reveal the F 450 RR globally on 15 October, and it will be built at TVS's plant in India. [3] source: Rushlane The TVS Apache RTR 160 4V is named as a rival of the Bajaj Pulsar N160 4V and Hero's updated Xtreme 160R 4V. [8] source: Rushlane
Sources
- TVS Racing takes its International Championship to Europe, with a Misano round of 14 riders from 12 nationalities
- BMW Motorrad to reveal fully faired F 450 RR globally on 15 October; India launch likely in 2027
- TVS drops Apache RTR 310 Top variant, reshuffles 2026 line-up with prices from Rs 2.3 lakh to Rs 2.97 lakh
- News genre TV ad volumes fall 7% in Jan-Jul; F&B leads with 14% share, Reckitt stays top advertiser
Questions about TVS Motor Company
What is TVS Motor Company's current strategy in India?
In October 2026 TVS Motor dropped the Apache RTR 310 Top variant and reshuffled that line-up, with prices from Rs 2.3 lakh to Rs 2.97 lakh. [6] source: Autocar India TVS Racing also ran its first European International Championship round at Misano from 2 to 4 October 2026. [1] source: GaadiWaadi TVS builds BMW Motorrad's F 450 models at its plant in India, and the F 450 RR is to be revealed on 15 October. [3] source: Rushlane
Who are TVS Motor Company's main competitors?
The TVS Apache RTR 160 4V is named as a rival of the Bajaj Pulsar N160 4V and Hero MotoCorp's updated Xtreme 160R 4V, which starts at Rs 1.35 lakh ex-showroom. [8] source: Rushlane
More stories about TVS Motor Company
- India’s electric two-wheeler sales jump 62% in January–September
- TVS retains EV two-wheeler lead as market registrations rise over 12% in September
- TVS Motor schedules MotoSoul 6.0 in Goa for December 11–12
Stories that mention TVS Motor Company
6 stories
TVS Motor Company is named in these stories but is not their subject.
- TVS Jupiter's festive TVC 'The Sway Wave' showcases colour-shifting finish of new dual-tone variant
- India's scooter makers dispatch a record 995,576 units in September, up 34% YoY, as Honda leads ahead of Diwali
- Kawasaki India shows Z300 to Bengaluru dealers; bookings expected 19 October, launch 20 October
- Ola Electric's Bhavish Aggarwal pledges 4.32% stake to fund his share of Rs 1,000 crore rights issue
- Nomura: Domestic PV volumes up 30%, 2Ws up 14% in Q2 FY27; expects Ather, TVS and Eicher to beat estimates
- Dealers warn price hikes could blunt GST-led auto boom as H1 FY27 retail sales rise 20.77% to 15.51 million units