Part of Bajaj group
Pulsar
Latest, 13 Oct: Bajaj Pulsar N250 SS reaches dealer showrooms at a reported Rs 1,59,650 ahead of its official launch.
Newest on Pulsar
Browse all 29 storiesWhat we know
From 9 stories, the newest dated 25 Sept 2026. Summary written 4 Oct 2026. Newer stories are listed under Newest.
Pulsar is a motorcycle range sold in India by Bajaj Auto. [1] source: The Hindu BusinessLine[2] source: The Hindu BusinessLine Pulsar 150 marks 25 years since its 2001 launch, and Bajaj Auto marked the milestone with a sequel to the 2001 launch ad in September 2026. [2] source: The Hindu BusinessLine The Pulsar franchise generated over ₹11,000 crore of domestic revenue in FY26, while Bajaj Auto's standalone revenue was ₹58,732 crore. [3] source: The Hindu BusinessLine
In August 2026 Bajaj Auto launched updated Pulsar 125 and 150 motorcycles, with introductory prices of Rs 92,900 and Rs 1.15 lakh respectively. [4] source: NDTV Profit The Pulsar 125 is priced from ₹92,990 to ₹1.04 lakh ex-showroom, makes 11.9 bhp and is 13 kg lighter than the Pulsar NS125. [1] source: The Hindu BusinessLine Bajaj Auto is refreshing Pulsar motorcycles to regain Indian market share, as its retail share declined despite 13% registration growth. [3] source: The Hindu BusinessLine In August 2026 it also planned two new Pulsar models and about 10 variant refreshes within six weeks. [5] source: NDTV Profit In September 2026 it said it was refreshing the Pulsar range for the festive season. [6] source: CNBC-TV18
A reported Bajaj Auto adventure motorcycle, potentially named Trekker, would use a modified Pulsar N250-derived 249cc engine. [7] source: Business Today Bajaj Auto plans to launch its first electric motorcycle, likely an electrified Pulsar, in FY28. [8] source: Business Today The Pulsar 125 is positioned against the Pulsar 150, NS125 and TVS Raider. [1] source: The Hindu BusinessLine
Pulsar has appeared in 29 distinct RetailIntel stories between Jun 2026 and Oct 2026, most often under retail company and retail brand and most frequently linked to Pune, Delhi and Ahmedabad.
Latest
Bajaj launches the downsized Pulsar NS400Z motorcycle at ₹1.82 lakh (ex-showroom Delhi), reworked below the 350cc GST threshold to preserve value pricing, offering 40 bhp and four riding modes in the mobility retail (3 Jul 2026). [9] source: The Hindu BusinessLine
Key figures reported
Pulsar 150 kerb weight: 141 kg (25 Sept 2026);[1] source: The Hindu BusinessLine ₹19,000-₹30,000 price difference versus Pulsar 150 (25 Sept 2026).[1] source: The Hindu BusinessLine
Brands most often mentioned alongside Pulsar
Bajaj Auto, Chetak, KTM, Triumph, Avenger, Dominar.
Most-cited sources on Pulsar
NDTV Profit (7 stories), The Hindu BusinessLine (6 stories) and Business Today · Latest (4 stories).
Sources
Questions about Pulsar
Who owns Pulsar?
Pulsar is a motorcycle range from Bajaj Auto, which launched the Pulsar 150 in 2001 and marked its 25-year legacy in September 2026. [2] source: The Hindu BusinessLine
What is Pulsar's current strategy in India?
In July 2026 Bajaj Auto said it plans an electrified Pulsar as its first electric motorcycle in FY28. [8] source: Business Today In August 2026 it launched updated Pulsar 125 and 150 models. [4] source: NDTV Profit In September 2026 it priced the Pulsar 125 from ₹92,990 to ₹1.04 lakh ex-showroom. [1] source: The Hindu BusinessLine
Who are Pulsar's main competitors?
The Bajaj Auto Pulsar 125 is positioned against the Pulsar 150, NS125 and TVS Raider, and is 13 kg lighter than the Pulsar NS125. [1] source: The Hindu BusinessLine
Stories that mention Pulsar
Pulsar is named in these stories but is not their subject.
- MATTER raises $25M to scale AERA production and expand to nearly 50 dealerships
- Bajaj Auto plans three product launches and two new brands ahead of festive season
- Bajaj Auto plans 12 motorcycle launches by September, adds two 125cc brands
- Bajaj Auto plans two Chetak launches as it scales exclusive EV retail network
- Bajaj Auto Q1 profit rises 46% as revenue climbs 65%