One8
One8 is widening its distribution, with a first quick commerce sneaker drop of 1,000 pairs of Seam XVIII on Blinkit in Bengaluru from 8 October (MediaBrief, 7 Oct). Both drops are short, limited-window releases rather than permanent listings.
What it means Sportswear rivals face a celebrity-led brand now reaching shoppers through Myntra and Blinkit.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Myntra to sell one8’s full 180-SKU range in an 18-hour online dropReported: Watch:
- Reported: One8's relaunch hinges on execution through Mochiko manufacturing and Lotto licensing, so operators must prioritize supply-chain reliability and channel discipline to avoid the fate of past celebrity brands.Reported: Virat Kohli reboots lifestyle-sportswear brand One8 through Agilitas Sports, backed by ₹40 crore and ex-Puma chief Abhishek Ganguly. The play leans on Mochiko manufacturing and Lotto India licensing to break the pattern of failing celebrity consumer brands.Watch:
Background
From 8 stories, the newest dated 19 Aug 2026. Summary written 3 Oct 2026. Newer developments are under Latest moves.
One8 is a lifestyle and sportswear brand backed by Virat Kohli, relaunched in India under Agilitas Sports. [1] source: ET Retail
Show 3 more paragraphs and 8 sources
Agilitas owns Mochiko Shoes and One8 and holds Lotto Sport Italia's 40-year India licence. [2] source: Inc42 Agilitas launched One8 at Delhi's Yashobhoomi Convention Centre on June 21, with 5,000 early adopters called the Founding 5000. [3] source: IMAGES Business of Fashion
In June 2026, Virat Kohli invested Rs 40 crore in Agilitas Sports for a 1.94% stake, moving One8 from a Puma endorsement to an equity-backed brand. [4] source: NDTV Profit Also in June 2026, Agilitas raised ₹225 crore led by Nexus with Rainmatter participation to scale manufacturing, brands including Lotto and One8, and its Sportsyard retail chain. [5] source: Mint In August 2026, Myntra and one8 scheduled an 18-hour sale of the full 180 SKUs on 18 August 2026, the brand's first multi-brand e-commerce appearance. [6] source: The Hindu BusinessLine The Seam XVIII sneaker sold out within seven minutes of its first release. [7] source: ET Retail
Agilitas Sports was founded by Abhishek Ganguly, formerly managing director of Puma India. [8] source: Entrackr ET Retail reported that the One8 relaunch relies on Mochiko manufacturing and Lotto India licensing. [1] source: ET Retail
Sources
Questions about One8
Who owns One8?
One8 is owned by Agilitas Sports, which also owns Mochiko Shoes and holds Lotto Sport Italia's 40-year India licence. Virat Kohli invested Rs 40 crore in Agilitas for a 1.94% stake in June 2026. [2] source: Inc42[4] source: NDTV Profit
What is One8's current strategy in India?
In June 2026 Agilitas launched One8 at Delhi's Yashobhoomi Convention Centre and raised ₹225 crore led by Nexus. In August 2026 One8 scheduled an 18-hour Myntra sale of 180 SKUs, its first multi-brand e-commerce appearance. [3] source: IMAGES Business of Fashion[5] source: Mint[6] source: The Hindu BusinessLine
Stories that mention One8
2 stories
One8 is named in these stories but is not their subject.