Adidas
Adidas is cutting jobs at its Gurugram technology hub, with fewer than 20% of the organisation affected, while it keeps launching in India (The Hindu BusinessLine, 17 Sept): the Hyperboost Edge at ₹19,999 (CNBC-TV18, 31 Jul) and a Pokémon range with the Charmander pair at ₹11,999 (NDTV Profit, 22 Sept). Adidas says India stays strategic and hiring continues (Business Today, 17 Sept).
What it means Technology staff at Adidas face exits by December 15, and premium running rivals face a steady Adidas launch pace.
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Background
From 6 stories, the newest dated 22 Sept 2026. Summary written 3 Oct 2026.
Adidas sells footwear in India and lists its products on the Adidas India website. [1] source: NDTV Profit
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It also runs an India Technology Hub in Gurugram. [2] source: Apparel Resources India ET Retail reported that the hub's workforce is around 700 people, while The Hindu BusinessLine reported that it employs over 800. [3] source: ET Retail[4] source: The Hindu BusinessLine ET Retail also noted that Adidas opened a Global Business Services centre in Chennai in 2024. [3] source: ET Retail
In September 2026, Adidas is launching a limited-edition Pokémon 30th Anniversary footwear collection with 16 footwear styles and nine Pokémon characters. [1] source: NDTV Profit In India, the Pokémon x Adidas Superstar II Charmander shoe is listed on Adidas India's website for Rs 11,999. [1] source: NDTV Profit
In mid-September 2026, Adidas confirmed job cuts at its Gurugram India Technology Hub. [5] source: Business Today The company said fewer than 20% of the India technology workforce was affected and rejected earlier media reports of 50% layoffs. [5] source: Business Today ET Retail and Mint reported that over 350 employees, about 45% to 50% of the hub, were affected. [3] source: ET Retail[6] source: Mint Staff were informed at a September 15 town hall, and December 15 is the last working day for employees who cannot find another role. [5] source: Business Today Adidas said India remains strategically important and that it continues to hire for selected capabilities. [5] source: Business Today[4] source: The Hindu BusinessLine
Sources
Questions about Adidas
What is Adidas' current strategy in India?
In September 2026, Adidas began job cuts at its Gurugram India Technology Hub, saying fewer than 20% of the India technology workforce was affected. [5] source: Business Today In the same month it is launching a limited-edition Pokémon 30th Anniversary footwear collection, with the Charmander Superstar II listed in India at Rs 11,999. [1] source: NDTV Profit
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