New Balance
Latest, 4 Aug: Wilson enters India with first official store in Gurugram.
Newest on New Balance
Browse all 10 storiesWhat we know
From 5 stories, the newest dated 13 Jun 2026. Summary written 3 Oct 2026. Newer stories are listed under Newest.
New Balance operates in India through a subsidiary it set up three years ago, according to ET BrandEquity.[1] source: ET BrandEquity Brandman Retail is its India partner and distributor.[2] source: Business of Fashion[3] source: Retail4Growth
New Balance opened its first New Retail Concept store in India at DLF Mall of India, Noida, on May 26, 2026, during Grey Days 2026.[4] source: Retail4Growth[5] source: Retail4Growth The store blends performance and lifestyle ranges, and ambassadors Janhvi Kapoor and Pat Cummins attended the launch.[4] source: Retail4Growth ET BrandEquity reported in June 2026 that New Balance named Janhvi Kapoor as ambassador and is bringing Grey Days to India.[1] source: ET BrandEquity In June 2026, Business of Fashion reported that Brandman had 14 New Balance stores and 8 Sneakrz outlets.[2] source: Business of Fashion Brandman plans to grow from 22 to 116 stores by 2028, with 45 stores by April 2027, and to expand into tier-2 cities including Jaipur, Patna and Lucknow.[2] source: Business of Fashion Brandman reported FY26 revenue of Rs 162.41 cr (+20.1%) and PAT of Rs 25.30 cr (+20.2%) in May 2026.[3] source: Retail4Growth
Besides New Balance, Brandman distributes Rockport, Saucony and ANTA in India.[3] source: Retail4Growth It plans to add Salomon and Wilson to its store network.[2] source: Business of Fashion
New Balance has appeared in 10 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail brand, retail company and store opening and most frequently linked to Noida, Delhi and Gurgaon.
Key figures reported
20% YoY growth (13 Jun 2026).[1] source: ET BrandEquity
Brands most often mentioned alongside New Balance
Adidas, Brandman Retail, DLF Mall of India, Saucony, ANTA, Nike.
Most-cited sources on New Balance
Retail4Growth (HTML list) (3 stories), Business of Fashion · Retail (1 story) and ET BrandEquity (1 story).
Sources
Footprint: where New Balance opened
1 store opening in 1 city on record since May 2026.
- Noida1 opening
- DLF Mall of India, Noidamall
Questions about New Balance
Where and when is New Balance opening new stores?
New Balance opened its first New Retail Concept store in India at DLF Mall of India, Noida, on May 26, 2026, during Grey Days 2026. The store blends performance and lifestyle ranges. [4] source: Retail4Growth[5] source: Retail4Growth
How many New Balance stores are there?
New Balance had 14 stores in India as of June 2026, run by its partner Brandman Retail, alongside 8 Sneakrz outlets. [2] source: Business of Fashion
What is New Balance's current strategy in India?
In May 2026 New Balance opened its first New Retail Concept store in India at DLF Mall of India, Noida. In June 2026 it named Janhvi Kapoor as ambassador and brought Grey Days to India. Its partner Brandman Retail plans to grow from 22 to 116 stores by 2028. [1] source: ET BrandEquity[2] source: Business of Fashion[4] source: Retail4Growth
Stories that mention New Balance
New Balance is named in these stories but is not their subject.