LocalCircles

Latest, updated : A LocalCircles survey puts urban household spend for Navratri, Dussehra and Diwali at ₹1.97 lakh crore, down from ₹2.10 lakh crore last year.

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Background

From 7 stories, the newest dated 14 Oct 2026. Summary written 15 Oct 2026.

LocalCircles is a survey organisation whose consumer and merchant polls are reported by Indian business media on retail, payments and consumer-protection issues. [1] source: Fortune India[2] source: India Today

Show 2 more paragraphs and 7 sources

In October 2026, LocalCircles found urban households spent ₹2.10 lakh crore last festive season and put the 2026 estimate at ₹1.97 lakh crore, a 6% decline. [1] source: Fortune India Its survey found 83% of merchants will not absorb the 0.4% UPI MDR on payments above Rs 2,000 from October 15. [2] source: India Today LocalCircles estimates UPI transaction value could fall by 10% and volumes by 4%. [2] source: India Today[3] source: Storyboard18 A September 2026 survey drew 32,796 merchant and business respondents across 242 districts, and 17% of merchants were willing to absorb an MDR of 0.4% or higher. [4] source: NDTV Profit Another September 2026 survey, with 108,000+ responses across 328 districts, found 89% want FSSAI warnings on product listings and pages. [5] source: NDTV Profit In August 2026, it reported that 40% of cosmetic buyers found a fake or counterfeit product in the past three years. [6] source: NDTV Profit

LocalCircles says complaints about iPhone glitches after the iOS 18 update have increased, and it plans to submit survey findings to India's CCPA. [7] source: ET Small Business

Sources

  1. Urban India's festive spending seen falling 6% to ₹1.97 lakh crore in 2026, LocalCircles survey findsFortune India
  2. 83% of merchants won't absorb 0.4% UPI MDR on payments above Rs 2,000 from October 15, LocalCircles survey findsIndia Today
  3. LocalCircles: UPI value could fall 10%, volumes 4% once 0.4% MDR hits payments above ₹2,000 on October 15Storyboard18

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