Dell
Dell is expanding its India premium laptop range, with the XPS 13 now starting at ₹1,80,990 (NDTV Profit, 13 Oct) and the Pro Rugged 13 Extreme at ₹3,36,990, both sold through its online store (Gadgets 360, 9 Oct). The XPS 13 entered at ₹79,990 against Apple's ₹79,900 MacBook Neo (Financial Express, 30 Jul).
What it means Apple and Lenovo face a Dell pushing into higher price tiers.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 6 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Dell is a laptop maker that sells PCs in India through its own online store and through Amazon's Great Indian Festival 2026 sale. [1] source: Gadgets 360[2] source: Gadgets 360
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Financial Express reported in September 2026 that Dell held 14.1% market share in the June quarter, behind HP at 29.4%, Lenovo at 20.3% and Acer at 14.8%. [3] source: Financial Express
In October 2026, Dell launched the Pro Rugged 13 Extreme and Pro Rugged 14 in India, starting at Rs. 3,36,990 and Rs. 2,65,990. [1] source: Gadgets 360 Both run Intel Core Ultra 7 series processors with a 50 TOPS NPU. The 13 Extreme is IP66-rated and the 14 is IP53-rated. [1] source: Gadgets 360 In September 2026, Business Today reviewed the revived Dell XPS 14 at Rs 3,05,590, with an Intel Core Ultra X7 358H, 32GB RAM and a 1TB SSD. [4] source: Business Today Financial Express reviewed the XPS 14 (2026) at Rs 2,57,890. [5] source: Financial Express
During Amazon's Great Indian Festival 2026, a Dell 15 was listed at a sale price of Rs. 97,990, and a Dell 15 AI-Powered Laptop was priced at ₹1,03,990. [2] source: Gadgets 360[6] source: Business Today IDC data showed India PC shipments rose 12.1% year-on-year to 3.9 million units in the June quarter. [3] source: Financial Express
Sources
Questions about Dell
How fast is Dell growing in India?
Dell held 14.1% market share in India's PC market in the June quarter, according to IDC data reported by Financial Express in September 2026. India PC shipments overall rose 12.1% year-on-year to 3.9 million units. [3] source: Financial Express
What is Dell's current strategy in India?
In September 2026 Dell revived its XPS 14 premium OLED laptop, reviewed at Rs 3,05,590. In October 2026 it launched the Pro Rugged 13 Extreme and Pro Rugged 14 in India, sold through its online store, and its Dell 15 was listed on Amazon's Great Indian Festival at Rs. 97,990. [1] source: Gadgets 360[2] source: Gadgets 360[4] source: Business Today
Who are Dell's main competitors?
In India's PC market, Dell's June-quarter share of 14.1% compared with HP at 29.4%, Lenovo at 20.3% and Acer at 14.8%, according to IDC data reported by Financial Express in September 2026. [3] source: Financial Express
Stories that mention Dell
3 stories
Dell is named in these stories but is not their subject.