ASUS
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Background
From 6 stories, the newest dated 12 Oct 2026. Summary written 13 Oct 2026.
ASUS sells laptops, tablets and accessories in India. [1] source: ET BrandEquity[2] source: Business Today[3] source: The Hindu BusinessLine
Show 3 more paragraphs and 6 sources
ASUS India appointed actor and dancer Raghav Juyal as its India brand ambassador and released a campaign reel on October 12, 2026. [1] source: ET BrandEquity The campaign promotes accessories and a doorstep replacement service for eligible accessories under warranty. [1] source: ET BrandEquity
Outlook Business reported in September 2026 that ASUS targets India's 15–16 million-unit PC market through MSMEs, after its commercial-PC business grew 120.1% year-on-year and its overall India PC market share reached 7.7%. [4] source: Outlook Business In September 2026 ASUS priced the ROG Strix SCAR 18 (2026) gaming laptop from ₹4,89,990 to ₹6,99,990. [2] source: Business Today In August 2026 it returned to India's tablet market with the Pad T3201, priced from ₹45,999. [3] source: The Hindu BusinessLine Amazon's Great Indian Festival 2026 listed the ASUS Vivobook S16 at an effective sale price of ₹73,490 in October 2026. [5] source: Business Today
A 91mobiles survey of more than 5,000 Indian users, published October 12, 2026, put ASUS at 19 per cent of next-purchase intent, against 19.4 per cent for Lenovo. [6] source: 91mobiles Acer, HP and Lenovo appear alongside ASUS in the September 2026 Outlook Business article on its commercial-PC strategy. [4] source: Outlook Business
Sources
Questions about ASUS
How fast is ASUS growing in India?
ASUS reported that its commercial-PC business in India grew 120.1% year-on-year and that its overall India PC market share reached 7.7%, according to Outlook Business in September 2026. [4] source: Outlook Business
What is ASUS' current strategy in India?
ASUS is targeting India's 15–16 million-unit PC market through MSMEs (September 2026), returned to India's tablet market with the Pad T3201 from ₹45,999 (August 2026), and appointed Raghav Juyal as India brand ambassador for an accessories campaign (October 2026). [1] source: ET BrandEquity[4] source: Outlook Business[3] source: The Hindu BusinessLine
Who are ASUS' main competitors?
In a 91mobiles survey published in October 2026, ASUS had 19 per cent of next-purchase intent in India, compared with 19.4 per cent for Lenovo. Outlook Business lists Acer, HP and Lenovo alongside ASUS. [6] source: 91mobiles[4] source: Outlook Business
Stories that mention ASUS
2 stories
ASUS is named in these stories but is not their subject.