Part of Tata group

Croma

Croma is expanding, with its network now at 570 stores (ET Retail, 12 Oct) and FY26 operating profit of ₹159 crore against a ₹235 crore loss a year earlier (ET Retail, 28 Aug). Net loss of ₹614 crore remains (ET Retail), and a 0.4% UPI MDR adds payment costs while smartphone prices rise (The Hindu BusinessLine, 28 Sept).

What it means Offline electronics rivals face a better-capitalised store-led competitor, and online-first sellers see shoppers returning to stores.

Latest moves

Our read of each move first, where we have one; what the report said is marked Reported.

Croma is using its stores, croma.com, Tata Neu and BigBasket to turn an iPhone launch into a connected-group acquisition campaign, with cashback, trade-ins and card benefits lowering the visible premium-price barrier.Reported: Croma bundles iPhone 18 Pro cashback and exchange offers across its retail ecosystem. The campaign spans Croma stores, croma.com, Tata Neu and BigBasket.18 Sept6 reports from 4 sources, incl. ET Small Business and NDTV Profit

All 82 stories on Croma

Background

From 6 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.

Croma is an electronics retailer run by Tata Digital. [1] source: The Hindu BusinessLine

Show 3 more paragraphs and 6 sources

It sells Apple products in its stores, including the iPhone 17 Pro, MacBook Air M5 and iPad. [2] source: Business Today [3] source: NDTV Profit Google's Fitbit Air was due to go on sale in India on October 2 through Croma and other retailers. [4] source: NDTV Profit

On October 5, 2026, Business Today reported that Croma cut the iPhone 17 Pro to Rs 1,30,490 from Rs 1,34,900. A Rs 4,000 bank offer and a Rs 32,000 exchange benefit for offline store buyers take the effective price to Rs 94,490. [2] source: Business Today In September 2026, NDTV Profit reported new Croma outlets in Borivali, Thane and Santacruz. [3] source: NDTV Profit NDTV Profit also listed the OnePlus Nord 6 at Rs 44,999 on Croma against Rs 46,999 on Reliance Digital. [5] source: NDTV Profit In September 2026, The Hindu BusinessLine reported that Croma was considering shifting card-led offers and transactions to UPI as a 0.4 per cent UPI MDR nears. [1] source: The Hindu BusinessLine Business Standard reported that Croma expects fewer outright discounts. [6] source: Business Standard

Amazon, Flipkart and Reliance Digital appear alongside Croma in the OnePlus Nord 6 price comparison. [5] source: NDTV Profit Vijay Sales also sells the Fitbit Air. [4] source: NDTV Profit

Sources

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Questions about Croma

What are Croma's expansion plans?

NDTV Profit reported in September 2026 that Croma has new outlets in Borivali, Thane and Santacruz, covering Mumbai and Thane. [3] source: NDTV Profit

Where and when is Croma opening new stores?

Croma has new outlets in Borivali, Thane and Santacruz, according to NDTV Profit's report of September 2026. [3] source: NDTV Profit

Who owns Croma?

Croma is run by Tata Digital, according to The Hindu BusinessLine's September 2026 report on Croma weighing a shift of card-led offers to UPI. [1] source: The Hindu BusinessLine

What is Croma's current strategy in India?

In October 2026 Croma cut the iPhone 17 Pro to Rs 1,30,490, with bank and exchange offers for store buyers. [2] source: Business Today In September 2026 it opened outlets in Borivali, Thane and Santacruz [3] source: NDTV Profit and was considering shifting card-led offers to UPI. [1] source: The Hindu BusinessLine

Who are Croma's main competitors?

In an October 2026 NDTV Profit comparison, Croma was priced against Amazon, Flipkart and Reliance Digital. It listed the OnePlus Nord 6 at Rs 44,999, below Reliance Digital's Rs 46,999. [5] source: NDTV Profit

Stories that mention Croma

4 stories

Croma is named in these stories but is not their subject.