On this page
Zepto Launches 'Select' Premium Grocery to Chase Higher Order Values
Our read
Zepto's 'Select' tier gives you a lever to lift AOV in top cities, but you'll need dedicated sourcing for imported/gourmet SKUs and tighter cold-chain and inventory discipline to avoid spoilage on lower-velocity premium items.
Watch
AOV and gross-margin disclosures in next Zepto funding/earnings update
The report,
Zepto is launching 'Select', a premium grocery service offering imported and gourmet products within its app, targeting India's top 40-60 cities. It competes with Blinkit Gourmet and FirstClub as quick-commerce players chase higher order values.
Reported figures
From the report. Source details below
- ₹70,000 Cr
Why it matters for the brand
Zepto going head-to-head with Blinkit Gourmet and FirstClub validates premium grocery as a contested vertical, opening potential for partnerships or acquisitions around gourmet/imported supply chains and private-label sourcing.
What to track next
- Number of cities live vs the promised 40-60 within 8-12 weeks
- Exclusive import/brand supply agreements announced by any player
- Discounting intensity on premium SKUs (signals margin erosion)
- Dark-store cold-chain investment announcements
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Blinkit accelerates Gourmet city expansion and locks exclusive import brand tie-ups
- FirstClub deepens membership/loyalty perks to defend affluent cohort
- Zepto adds private-label premium and cold-chain dark-store capacity in top metros
- Rivals introduce subscription bundles to raise switching costs on high-AOV users