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Parle Melody rides Modi-Meloni moment as India's toffee exports jump 166% since 2014
Our read
Lean into the Modi-Meloni halo with limited-edition export packs and trade-channel push in Italy and EU before the earned-media window closes.
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The report,
PM Modi's gift of Parle Melody toffees to Italian PM Meloni went viral, prompting Parle Products to capitalise on the moment. Commerce Minister Goyal flagged India's toffee exports growing 166% since 2013-14 to Rs 132 crore.
Reported figures
From the report. Source details below
- Rs 49.68 crore (2013-14)
- Rs 132 crore (2025-26)
Why it matters for the brand
Scout bolt-on acquisitions of regional toffee and hard-candy brands with EU-compliant facilities to ride the export tailwind and lock in distribution before competitors react.