Melody
Latest, 1 Sept: PepsiCo veteran George Kovoor takes charge as Parle Biscuits CEO.
Newest on Melody
Browse all 29 storiesWhat we know
From 4 stories, the newest dated 3 Aug 2026. Summary written 2 Oct 2026. Newer stories are listed under Newest.
Melody is a toffee made by Parle Products and introduced in 1983. [1] source: Business Today A May 2026 report described it as India’s largest toffee brand and said it was sold in 100 countries. [2] source: Business Today In India, Melody has been sold through quick-commerce and e-commerce platforms. [3] source: The Hindu BusinessLine
In May 2026, Parle Products ramped up Melody production after Prime Minister Narendra Modi gifted the toffee to Italian Prime Minister Giorgia Meloni, prompting a sharp rise in quick-commerce and e-commerce demand and international interest. [3] source: The Hindu BusinessLine In August 2026, Parle launched a limited-edition Melody Tiramisu coffee-flavoured toffee, with a 180-gram pack available exclusively on Blinkit for a limited seasonal period. [1] source: Business Today Business Today reported that the product would be available for the next couple of months. [1] source: Business Today
The Modi-Meloni moment also drove Melody toffee sellouts on quick-commerce platforms, according to a June 2026 report. [4] source: Business Today
Melody has appeared in 29 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail brand, retail company and leadership and most frequently linked to Mumbai, Rome and Delhi.
Key figures reported
Melody introduced in 1983 (3 Aug 2026).[1] source: Business Today
Brands most often mentioned alongside Melody
Parle Products, Parle-G, Hide & Seek, Monaco, Parle Industries, Blinkit.
Most-cited sources on Melody
Business Today · Latest (10 stories), The Hindu BusinessLine (4 stories) and NDTV Profit (3 stories).
Sources
Questions about Melody
What is Melody's current strategy in India?
In May 2026, Parle Products ramped up Melody production after demand rose. [3] source: The Hindu BusinessLine In August 2026, it launched limited-edition Melody Tiramisu exclusively on Blinkit. [1] source: Business Today
Stories that mention Melody
Melody is named in these stories but is not their subject.