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Adidas starts layoffs at Gurgaon tech hub, with 350+ roles reportedly affected
Our read
Adidas will retain India as a growth market but materially shrink Gurgaon’s role as a broad internal technology hub, replacing capacity with consolidation, vendors, and automation.
For operators
Adidas’ reported cut of 350+ roles at its Gurgaon tech hub signals a major operating-model reset that could disrupt product, digital and shared-service continuity during the transition.
Watch
Whether Adidas confirms the affected functions, geography of transferred work, and final layoff count.
The report,
Adidas is cutting roles at its Gurgaon India Technology Hub, reportedly affecting more than 350 employees, or nearly half its workforce. The company says India remains strategically important, while some staff will continue through December for handovers or internal redeployment.
Reported figures
From the report. Source details below
| Gurgaon tech hub workforce of | around 700 |
|---|---|
| Second group asked to continue until December | 15 |
| Global Business Services centre opened in Chennai in | 2024 |
Also in the report
- Approximately 45-50% of the Gurgaon tech hub workforce
Why it matters to operators
The Gurgaon downsizing may create opportunities to acquire specialized retail-tech talent or assets, while indicating Adidas could rely more on external partners for certain technology capabilities.
What to watch next
- New vendor contracts, job postings, or hiring growth in other Adidas technology hubs.
- Reports of ecommerce, app, supply-chain, or internal-platform outages and delayed releases after handovers.
- Evidence of further India layoffs outside the Gurgaon technology hub.
- Redeployment rate, severance terms, and departures of senior technical leadership.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Freeze or tightly control replacement hiring in Gurgaon and adjacent India functions.
- Transfer systems knowledge, code ownership, and operational runbooks before December 15.
- Expand outsourcing, managed-services contracts, or hiring in alternative technology hubs.
- Communicate that India commercial operations and consumer investment remain separate from the technology workforce reduction.
- Prioritize retention packages for critical engineers, architects, and managers during the transition.
The counter-case
The case against this reading — not reported by the source.
The reported cuts may reflect a global technology-cost reset, consolidation of engineering work into other hubs, or a shift toward vendors/automation rather than weakening Adidas's India commercial strategy. A 350-person reduction is material locally but may be financially immaterial for a global company, and retaining some staff through December 15 could indicate an orderly transition or redeployment effort rather than an abrupt exit.