Ustraa
Latest, 4 Sept: BlackSoil Capital invests ₹110 crore in Carlyle-backed VLCC.
Newest on Ustraa
Browse all 6 storiesWhat we know
From 5 stories, the newest dated 4 Sept 2026. Summary written 3 Oct 2026.
Ustraa is a men's grooming brand in India. [1] source: CNBC-TV18 It is owned by VLCC, which bought it in 2023. [1] source: CNBC-TV18[2] source: The Hindu BusinessLine VLCC is Carlyle-backed and operates more than 250 locations in over 130 cities. [1] source: CNBC-TV18[3] source: ET Small Business
In September 2026, VLCC raised ₹110 crore from BlackSoil Capital to fund product launches, store-network expansion and growth across beauty, wellness and personal care. [1] source: CNBC-TV18[3] source: ET Small Business[2] source: The Hindu BusinessLine The Hindu BusinessLine reported that VLCC also plans acquisitions, building on its 2023 purchase of Ustraa. [2] source: The Hindu BusinessLine ET Small Business reported that Carlyle paid ₹2,700 crore for a 63% stake in VLCC in January 2023 and that its stake was reduced to 52% in 2024. [3] source: ET Small Business
Entrackr reported in July 2026 that The Man Company, owned by Emami, trailed rivals Beardo and Ustraa, with FY26 revenue of Rs 161 crore. [4] source: Entrackr Beardo, owned by Marico, reported FY26 revenue of Rs 299 crore in August 2026. [5] source: Entrackr
Ustraa has appeared in 6 distinct RetailIntel stories between Jul 2026 and Sept 2026, most often under retail company and retail brand and most frequently linked to Ahmedabad, Gurugram and Jammu.
Brands most often mentioned alongside Ustraa
BlackSoil Capital, VLCC, Beardo, Carlyle, The Man Company, VLCC Institute of Beauty & Nutrition.
Most-cited sources on Ustraa
Entrackr · Newsletter (2 stories), CNBC-TV18 · Companies (1 story) and Entrackr (1 story).
Sources
Questions about Ustraa
Who owns Ustraa?
Ustraa is owned by VLCC, the Carlyle-backed beauty and wellness group, which purchased the men's grooming brand in 2023. [1] source: CNBC-TV18[2] source: The Hindu BusinessLine
Who are Ustraa's main competitors?
Ustraa competes in men's grooming with Beardo and The Man Company. Entrackr reported in July 2026 that The Man Company trailed rivals Beardo and Ustraa in FY26. [4] source: Entrackr