Sugar Cosmetics

Latest, : A91 Partners invested ₹144.47 crore in SUGAR Cosmetics, valuing the beauty brand at an estimated ₹550-600 crore.

What it means

Sugar Cosmetics' revenue is well ahead of its loss, but its new stores and brand exclusives still run at a loss.

Reported: Net loss of ₹135 cr on revenue of ₹404 cr in FY25. Entrackr,

Affected
  • Beauty brands Sugar Cosmetics stocks — credit risk on every invoiceDo now: keep it on short payment terms until its next results: a partner losing that much a year prices for growth, not your margin.
  • Nykaa — subsidised prices to faceDo now: don't match Sugar Cosmetics' subsidised prices while it runs at a loss; its next results show how long it can keep them.

Latest moves

All 16 stories on Sugar Cosmetics

Background

From 7 stories, the newest dated 27 Sept 2026. Summary written 2 Oct 2026.

SUGAR Cosmetics is a Mumbai-based direct-to-consumer beauty and personal-care business operating in India. [1] source: Inc42[2] source: Moneycontrol

Show 2 more paragraphs and 7 sources

In August 2026, it was among beauty brands promoting plumping makeup to GLP-1 users. [3] source: Times of India

In September 2026, Entrackr reported that SUGAR Cosmetics raised ₹144.5 crore at a ₹755 crore valuation, 75% below its ₹3,000 crore peak; NDTV Profit reported earlier that month a ₹144.47 crore raise from A91 Partners at an estimated ₹550-600 crore valuation. [4] source: Entrackr[5] source: NDTV Profit[6] source: Entrackr NDTV Profit reported the issue of 1.12 lakh Series D7 CCPS at ₹12,871 per share. [5] source: NDTV Profit Inc42 reported that FY25 revenue fell 20%, while net and EBITDA losses more than doubled. [1] source: Inc42 September coverage also said aggressive offline expansion had reportedly led to some store closures. [5] source: NDTV Profit Anicut Capital listed SUGAR Cosmetics among its D2C portfolio brands in July 2026, and Moneycontrol reported in June 2026 that IMM Investment's India fund made its first investment through a secondary transaction involving the company. [7] source: The Hindu BusinessLine[2] source: Moneycontrol

Sources

  1. SUGAR Cosmetics raises ₹145 crore at a valuation cut of up to 80%Inc42
  2. Sugar Cosmetics raises ₹144.5 crore at ₹755 crore valuation, 75% below 2022 peakEntrackr
  3. Anicut Capital launches ₹3,000-crore fundraise across four new funds for consumer, fintech betsThe Hindu BusinessLine

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Questions about Sugar Cosmetics

How fast is Sugar Cosmetics growing in India?

SUGAR Cosmetics' FY25 revenue fell 20%, while its net and EBITDA losses more than doubled, according to Inc42. [1] source: Inc42

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