A91 Partners
Latest, 7 Sept: SUGAR Cosmetics raises ₹144 crore at a 75-80% lower valuation.
Newest on A91 Partners
Browse all 15 storiesWhat we know
From 4 stories, the newest dated 7 Sept 2026. Summary written 2 Oct 2026.
A91 Partners is an investment firm that invests in Indian consumer businesses, including beauty company SUGAR Cosmetics, menswear brand DaMENSCH and appliance maker Atomberg. [1] source: NDTV Profit[2] source: Entrackr[3] source: The Hindu BusinessLine
In September 2026, A91 Partners invested Rs 144.47 crore in SUGAR Cosmetics through a fresh equity funding round that issued 1.12 lakh Series D7 CCPS at Rs 12,871 per share. SUGAR Cosmetics’ post-money valuation was estimated at Rs 550-600 crore, 75-80% below its November 2024 valuation. [1] source: NDTV Profit Also in September 2026, A91 Partners provided Rs 15 crore of DaMENSCH’s Rs 17.40 crore fresh funding, alongside Tancom Electronics’ Rs 2.40 crore contribution; the round valued DaMENSCH at Rs 600 crore. [2] source: Entrackr
In August 2026, A91 Partners sold shares worth nearly Rs 445 crore in Atomberg ahead of its proposed IPO and retained a 21.02% stake. A91 Partners had invested about Rs 143 crore in Atomberg since 2019, including Rs 118 crore in primary capital and Rs 25 crore in secondary purchases. [3] source: The Hindu BusinessLine Atomberg’s DRHP showed existing shareholders had completed secondary sales worth about Rs 683 crore. [3] source: The Hindu BusinessLine
A91 Partners has appeared in 15 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail company and retail brand and most frequently linked to Bengaluru, Mumbai and Indore.
Latest
A91 Partners and Sixth Sense Ventures will partially exit (27 May 2026). [4] source: Entrackr
Brands most often mentioned alongside A91 Partners
Atomberg Technologies, Sugar Cosmetics, Temasek, Creagis, Faering Capital, GIVA.
Most-cited sources on A91 Partners
Entrackr (4 stories), Mint (4 stories) and Entrackr · Newsletter (3 stories).
Sources
Questions about A91 Partners
What is A91 Partners' current strategy in India?
A91 Partners invested Rs 144.47 crore in SUGAR Cosmetics in September 2026 and provided Rs 15 crore of DaMENSCH’s Rs 17.40 crore funding that month. In August 2026, it sold shares worth nearly Rs 445 crore in Atomberg while retaining a 21.02% stake. [1] source: NDTV Profit[2] source: Entrackr[3] source: The Hindu BusinessLine
Stories that mention A91 Partners
A91 Partners is named in these stories but is not their subject.