Sony LIV

Sony LIV is a streaming platform of Sony Pictures Networks India (SPNI), which also runs television channels including Sony Entertainment Television and Sony SAB. [1] source: NDTV Profit[2] source: Business Standard SPNI's portfolio spans 29 premium SD and HD channels, and it cites more than 700 million viewers in India. [3] source: ET Small Business

In August 2026, SPNI unveiled a multilingual festive content slate across television and Sony LIV, adding new Hindi, Marathi and Tamil formats and live sports programming. [1] source: NDTV Profit Its Festival of Sports runs from August 15 to December 1 and includes more than three months of international cricket and multi-sport programming. [3] source: ET Small Business Business Standard reported in August 2026 that SPNI plans to use sports and flagship entertainment IP to grow SonyLIV and TV, with regional launches planned in Marathi, Bangla, Tamil and Telugu within the calendar year. [2] source: Business Standard SPNI's revenue rose over 9% from FY25 to ₹7,064 crore. [2] source: Business Standard

In October 2026, OPPO's campaign ahead of the 22 October Find X10 India launch included a Sony LIV sponsorship across five T20Is and five ODIs. [4] source: ET BrandEquity Entrackr reported in August 2026 that 1xBet branding appeared in India-bound cricket broadcasts and clips on FanCode, Zee and Sony LIV, raising compliance questions under India's online gaming advertising restrictions. [5] source: Entrackr