SKIMS
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Background
From 5 stories, the newest dated 31 Aug 2026. Summary written 4 Oct 2026.
SKIMS is a shapewear and clothing brand co-founded by Kim Kardashian in 2019. [1] source: Mint[2] source: Business Today
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It launched a men's line, SKIMS Mens, in 2023. [2] source: Business Today In India, Reliance's luxury retail arm, Reliance Brands, holds an exclusive partnership to launch SKIMS through physical stores and digital channels. [3] source: Moneycontrol[1] source: Mint[4] source: Business Standard
In August 2026, Mint, Business Standard and Business Today reported that Reliance Brands had secured the exclusive India partnership for SKIMS. [1] source: Mint[2] source: Business Today[4] source: Business Standard The first stores are planned for Delhi and Mumbai, followed by a phased expansion into additional cities and channels. [1] source: Mint[2] source: Business Today[4] source: Business Standard Inc42 reported that SKIMS raised a $225 Mn funding round in November 2025 and has a $5 B valuation. [5] source: Inc42 Inc42 also put Indian shapewear market revenue at $101.5 Mn in 2025. [5] source: Inc42
Reliance Brands was established in 2007 and operates over 1,855 doors across India. [2] source: Business Today Inc42 said the SKIMS launch raises competition in India's premium shapewear and innerwear market. [5] source: Inc42
Sources
Questions about SKIMS
What are SKIMS' expansion plans?
SKIMS plans to open its first Indian stores in Delhi and Mumbai with Reliance Brands, announced in August 2026, followed by a phased expansion into additional cities and digital channels. [1] source: Mint[2] source: Business Today[4] source: Business Standard
What is SKIMS' current strategy in India?
In August 2026, SKIMS secured an exclusive India partnership with Reliance Brands covering stores and digital channels, starting in Delhi and Mumbai. [5] source: Inc42[1] source: Mint It raised a $225 Mn funding round in November 2025. [5] source: Inc42
Stories that mention SKIMS
1 story
SKIMS is named in these stories but is not their subject.