Pepsi

FSSAI's order on high-caffeine drink labels names Pepsi among the affected brands, alongside Red Bull, Monster and Reliance. [2] source: Mint[3] source: Outlook Business

Pepsi countered Coca-Cola's ICC Champions Trophy "Halftime" campaign with "Anytime is Pepsi Time", using a Times of India print takeover from March. [1] source: Fortune India The rivalry targets the beverage market ahead of summer and IPL demand. [1] source: Fortune India In July 2026, FSSAI ordered high-caffeine beverage makers to remove 'energy drink' claims from labels within 90 days. [2] source: Mint[3] source: Outlook Business FSSAI cited absent category standards and misleading health-related claims. [3] source: Outlook Business Rajasthan has begun enforcement and restricted e-commerce promotion. [2] source: Mint

Red Bull sued FSSAI on September 25 over the label ban. Mint reported the rule affects Pepsi, Monster Beverage and Reliance as category retail sales grow 12.6% annually and may reach $1.6 billion by 2028. [4] source: Mint The Delhi High Court later quashed FSSAI's order directing Red Bull to drop the label, saying Red Bull had not been given an opportunity to present its views. [5] source: The Hindu BusinessLine ET Retail named PepsiCo among the competitors of Coca-Cola India's planned Coke Zero Sugar Zero Caffeine launch. [6] source: ET Retail