Monster Beverage
Latest, 7 Oct: Delhi HC pauses FSSAI ban on 'energy drink' label for PepsiCo, Monster and Reliance Consumer Products.
Newest on Monster Beverage
- Delhi HC pauses FSSAI ban on 'energy drink' label for PepsiCo, Monster and Reliance Consumer Products
- Delhi High Court quashes FSSAI order directing Red Bull to drop ‘energy drink’ label
- FSSAI holds firm on 90-day deadline to drop ‘energy drink’ labels
- FSSAI gives high-caffeine drink brands 90 days to remove ‘energy drink’ labels
What we know
From 5 stories, the newest dated 1 Oct 2026. Summary written 3 Oct 2026. Newer stories are listed under Newest.
Monster Beverage is a company named among the makers of high-caffeine beverages affected by India’s energy-drink labelling rules. In India, the rules concern the use of the “energy drink” descriptor on those beverages. [1] source: Mint[2] source: Outlook Business
On July 27, 2026, FSSAI directed high-caffeine beverage makers, including Monster, to remove “energy drink” claims from labels within 90 days. FSSAI cited absent category standards and potentially misleading health-related claims. [1] source: Mint[2] source: Outlook Business On August 7, 2026, FSSAI reportedly held to the 90-day deadline, while state enforcement actions and seizures were reported. [3] source: NDTV Profit[4] source: ET Small Business On October 1, 2026, Monster Beverage and PepsiCo challenged the ban, citing commercial harm. [5] source: ET Small Business
The wider Indian energy-drink category was reported to have retail sales growth of 12.6% annually, with sales volume of 907 million litres in 2023 and more than 3 billion bottles or cans. These are category figures, not Monster Beverage sales figures. [3] source: NDTV Profit[4] source: ET Small Business
Monster Beverage has appeared in 13 distinct RetailIntel stories between Jul 2026 and Oct 2026, most often under retail brand and most frequently linked to Delhi and New Delhi.
Brands most often mentioned alongside Monster Beverage
Red Bull, Reliance, Sting, FSSAI, Pepsi, PepsiCo.
Most-cited sources on Monster Beverage
ET Small Business (3 stories), Mint (3 stories) and NDTV Profit (3 stories).