Parx

Parx is an apparel brand owned by Raymond Lifestyle, a textile and apparel company that also owns Park Avenue and ColorPlus.[1] source: Business Standard Raymond Lifestyle's portfolio plan, reported by The Hindu BusinessLine in September 2026, positions Parx for mass consumers.[2] source: The Hindu BusinessLine

The plan shifts the Raymond Lifestyle brand portfolio toward casualwear and premium segments while retaining formalwear. Raymond, Park Avenue, ColorPlus and Ethnix are to be premiumised.[2] source: The Hindu BusinessLine Casualwear accounts for about 47% of House of Brands, against a target of 50%.[2] source: The Hindu BusinessLine E-commerce contributes about 10% of branded apparel revenue, and the ambition is 15-20%.[2] source: The Hindu BusinessLine June-quarter branded apparel revenue rose 4% year-on-year to ₹349 crore.[2] source: The Hindu BusinessLine

Raymond Lifestyle reported a Q1 FY27 consolidated loss of ₹22.59 crore, against a ₹19.82 crore loss a year earlier. Revenue from operations rose 6% to ₹1,515.51 crore.[3] source: Business Standard In October 2026 it appointed Publicis Groupe India as its first integrated marketing partner, covering creative, media, performance marketing, CRM, digital, reputation and technology across its brand portfolio.[4] source: ET Small Business It expanded its board to 10 members, including seven independent directors.[1] source: Business Standard