Parachute Advansed
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Background
From 7 stories, the newest dated 15 Oct 2026. Summary written 16 Oct 2026.
Parachute Advansed is a Marico brand in India that spans hair oil, shampoo and body lotion. [1] source: afaqs[2] source: MxMIndia[3] source: NDTV Profit
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Its range includes Parachute Advansed Jasmine Coconut Hair Oil,[2] source: MxMIndia a Protein Shampoo [3] source: NDTV Profit and a Body Lotion with a Pure Coconut Milk formulation.[1] source: afaqs
In May 2026 Marico extended Parachute Advansed into shampoo with a Protein Shampoo, entering a shampoo market of ₹10,000+ crore.[3] source: NDTV Profit The range has 8 variants in pack sizes from 80ml-1.2L, including Re. 1 sachets.[3] source: NDTV Profit The launch targets 80-90 crore mass consumers across general trade, modern trade, e-commerce and quick commerce.[4] source: ET Retail ET Brand Equity reported that the shampoo launch uses 3000+ creators, with 55% of the campaign's spend on digital.[5] source: ET BrandEquity In October 2026 Marico launched a pan-India Parachute Advansed Jasmine film with Team WPP, running on television and digital platforms.[6] source: ET BrandEquity On 15 October 2026 afaqs reported two body lotion films by Sociowash, promising up to 72 hours of moisturisation and running on digital platforms in Delhi NCR, Bengaluru and Hyderabad.[1] source: afaqs
ET Small Business described the shampoo market that Parachute Advansed entered as dominated by Hindustan Unilever and Procter & Gamble.[7] source: ET Small Business
Sources
Questions about Parachute Advansed
Who owns Parachute Advansed?
Parachute Advansed is a brand of Marico, which launched its Protein Shampoo, Jasmine Coconut Hair Oil campaign and Body Lotion films. [1] source: afaqs[2] source: MxMIndia[3] source: NDTV Profit
What is Parachute Advansed's current strategy in India?
In May 2026 Parachute Advansed entered shampoo with a Protein Shampoo in 8 variants, including Re. 1 sachets. In October 2026 it ran a pan-India Jasmine hair oil film with Team WPP, and two body lotion films in Delhi NCR, Bengaluru and Hyderabad. [1] source: afaqs[6] source: ET BrandEquity[3] source: NDTV Profit
Who are Parachute Advansed's main competitors?
In the ₹10,000-crore shampoo market that Parachute Advansed entered in May 2026, ET Small Business named Hindustan Unilever and Procter & Gamble as the dominant players. [7] source: ET Small Business
Stories that mention Parachute Advansed
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Parachute Advansed is named in these stories but is not their subject.