Open Secret
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Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 7 stories, the newest dated 5 Oct 2026. Summary written 6 Oct 2026.
Open Secret is an Indian snack brand that describes itself in funding coverage as a healthy snacking business.[1] source: Moneycontrol[2] source: YourStory
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It sells through Flipkart, which accounts for about 30% of its revenue.[3] source: YourStory It generates 60% of its sales from tier-2 and tier-3 markets.[4] source: Business Today It runs three warehouses, up from one previously, according to Financial Express in September 2026.[5] source: Financial Express Its revenue has grown 3x over four years.[3] source: YourStory
Open Secret's standalone revenue rose to Rs 87.5 crore in FY25 from Rs 56.9 crore in FY24, and its standalone net loss narrowed to around Rs 7.2 crore from roughly Rs 23 crore a year earlier.[1] source: Moneycontrol A Desai Brothers-led Series C in July 2026 was about $3.12 million, with roughly $2.08 million of debt alongside it, and the latest disclosed valuation is nearly Rs 250 crore.[1] source: Moneycontrol Inc42 reported that Open Secret raised $5.2 Mn in mid-July 2026.[6] source: Inc42 YourStory listed the raise as Rs 50 crore.[2] source: YourStory
Financial Express reported in September 2026 that Open Secret, Plum and Kapiva are using bulk procurement and supply-chain efficiencies to contain costs, with selective price hikes and no significant demand slowdown.[5] source: Financial Express Open Secret's founders also feature in a DTDC Express and Forbes India podcast series on D2C brands.[7] source: Forbes India
Sources
Questions about Open Secret
How fast is Open Secret growing in India?
Open Secret's standalone revenue rose to Rs 87.5 crore in FY25 from Rs 56.9 crore in FY24, while its standalone net loss narrowed to around Rs 7.2 crore from roughly Rs 23 crore.[1] source: Moneycontrol
What is Open Secret's current strategy in India?
Open Secret raised a Desai Brothers-led Series C in July 2026.[1] source: Moneycontrol[6] source: Inc42 In September 2026 it ran three warehouses, up from one, and used bulk procurement with selective price hikes to contain costs.[5] source: Financial Express It draws 60% of sales from tier-2 and tier-3 markets.[4] source: Business Today
Who are Open Secret's main competitors?
Open Secret is covered alongside Plum and Kapiva, which Financial Express in September 2026 said are all using bulk procurement and supply-chain efficiencies to contain costs, with selective price hikes.[5] source: Financial Express
Stories that mention Open Secret
2 stories
Open Secret is named in these stories but is not their subject.