Officer's Choice

Officer's Choice is a spirits brand of Allied Blenders and Distillers (ABD), which NDTV Profit described as the "Officer's Choice maker" in May 2026. [1] source: NDTV Profit The Officer's Choice Blue variant appears alongside ABD's Sterling Reserve and ICONiQ White brands. [2] source: Business Today

In August 2026, ABD said it will enter Malaysia through an asset-light co-bottling partnership to locally produce and distribute Officer's Choice Blue, its first overseas local-production arrangement. [2] source: Business Today ABD plans to assess additional brands and similar partnerships in other export markets, and it has a presence in 39 international markets. [2] source: Business Today Jefferies retained a Buy on ABD in September 2026 with a target price of Rs 780, and Officer's Choice Blue was among the brands named in that coverage. [3] source: Financial Express

ABD, the parent company, reported Q1 FY27 revenue of ₹978 crore and profit after tax of ₹45 crore. [4] source: CNBC-TV18 For Q4FY26 it reported net profit of Rs 41 cr, down 48% YoY, revenue of Rs 1,007 cr, and a dividend of Rs 5.4/share. [1] source: NDTV Profit In September 2026, ET Small Business reported that Suntory Holdings is discussing the acquisition of a 10-15% stake in ABD. [5] source: ET Small Business