Noise
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Background
From 5 stories, the newest dated 11 Aug 2026. Summary written 3 Oct 2026.
Noise is an Indian consumer electronics brand that sells wearables and audio products. [1] source: Business Today[2] source: Business Today
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Its range includes the Noise Rep fitness tracker, the Endeavour 2 GPS smartwatch and the ALT Buds Open earbuds. [3] source: Business Today[4] source: Business Today[1] source: Business Today The tracker's health analytics run on the Noise Fit app. [1] source: Business Today Gaurav Khatri is its CEO. [1] source: Business Today
In July 2026, Noise launched the Noise Rep fitness tracker at around ₹10,000, with no mandatory subscription, according to Khatri. [1] source: Business Today The same month it unveiled ALT Buds Open, open-ear TWS earbuds aimed at active-lifestyle buyers, which were reported at ₹4,499. [4] source: Business Today[2] source: Business Today In August 2026, Amazon India's Great Freedom Sale listed the Noise Endeavour 2 at ₹5,499, down from a ₹7,999 MRP, with 5-satellite GPS and a 1.46-inch AMOLED display. [3] source: Business Today Business Today's Tech Gear episode 13 also unboxed the Noise Rep that month. [5] source: Business Today
Business Today's coverage of the Noise Rep launch names Whoop alongside it. [1] source: Business Today The Amazon India sale listed Noise GPS smartwatches with those from CrossBeats, Amazfit, Redmi and Fastrack. [3] source: Business Today
Sources
Questions about Noise
Who leads Noise?
Gaurav Khatri is the CEO of Noise, the Indian wearables brand. He spoke on the Noise Rep fitness tracker's pricing and its lack of a mandatory subscription in July 2026. [1] source: Business Today
What is Noise's current strategy in India?
In July 2026 Noise launched the Noise Rep fitness tracker at around ₹10,000 with no mandatory subscription, and unveiled ALT Buds Open open-ear earbuds. In August 2026 its Endeavour 2 GPS smartwatch was discounted to ₹5,499 in Amazon India's Great Freedom Sale. [3] source: Business Today[1] source: Business Today[2] source: Business Today
Stories that mention Noise
3 stories
Noise is named in these stories but is not their subject.