Netflix India
Netflix India is growing, with 2025 revenue from operations of ₹3,769 crore, up 32%, and ₹85 crore net profit (Business Standard, 4 Aug). It is also widening its slate with a ₹18 crore Roadies co-stream deal with JioHotstar, moving toward familiar Indian TV formats (The Ken, 31 Aug).
What it means Rival streamers face a larger Netflix competing for mass-market Indian audiences, and talent schools such as IICT and NFDC gain 100 scholarships.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Netflix India’s reported Roadies co-streaming deal with JioHotstar signals a lower-risk route to mass reach, using familiar TV franchises and shared rights to attract family audiences beyond premium-original subscribers.Reported: Netflix India has struck a reported ₹18 crore deal with Reliance-backed JioHotstar to co-stream a season of Roadies, extending its shift from premium originals towards familiar, family-friendly Indian TV formats and shared-content rights.Watch:
- Reported: Tourism and hospitality operators can package Netflix-featured locations into bookable itineraries, local experiences, and co-marketed stays to capture entertainment-led travel demand.Reported: Netflix India, Tourism Ministry launch portal for screen-inspired travel. Netflix India and the Ministry of Tourism have launched an Incredible India portal section showcasing filming locations and cultural experiences featured in Netflix titles, seeking to convert entertainment discovery into domestic and inbound travel interest.Watch:
- Reported: Netflix’s India talent partnerships strengthen the local creative pipeline, potentially improving content quality, production capacity and long-term market relevance.Reported: Netflix deepens India investment with IICT and NFDC talent partnerships. Netflix is expanding its long-term investment in India’s creative ecosystem through partnerships with IICT and NFDC, including 100 scholarships and curriculum development across VFX, media technology, animation, gaming and comics.Watch:
- Reported: Sarandos’s visit signals Netflix sees India as a long-term subscriber, advertising and content-export growth opportunity despite a highly competitive streaming market.Reported: Netflix Co-CEO Ted Sarandos spotlights India’s entertainment opportunity in New DelhiWatch:
Background
From 5 stories, the newest dated 31 Aug 2026. Summary written 3 Oct 2026.
Netflix India is the India arm of the streaming service Netflix, which launched in India in 2016. [1] source: The Ken
Show 3 more paragraphs and 5 sources
Netflix marked 10 years in India in August 2026. [2] source: Business Standard Outlook Business reported that Netflix has over 200 originals and more than 100 filming locations in India. [3] source: Outlook Business
Netflix India reported ₹3,769 crore revenue from operations in 2025, with revenue up 32% and ₹85 crore net profit. [2] source: Business Standard In August 2026 it finalised a Rs 18 crore deal with Reliance-backed JioHotstar to co-stream a season of Roadies. [1] source: The Ken In the same month, Netflix India and the Tourism Ministry launched an Incredible India portal section featuring filming locations and cultural experiences from Netflix titles. [4] source: ET Small Business Netflix also announced talent-development partnerships with IICT and NFDC, including 100 scholarships for Indian students and curriculum development for VFX, media technology, animation, gaming and comics. [3] source: Outlook Business It promoted its NextGen India Writers' Program, a two-month hybrid program; India is the third country to host it. [2] source: Business Standard
Co-CEO Ted Sarandos met Prime Minister Narendra Modi and visited New Delhi in August 2026 for an Express Adda session with The Indian Express Group. [5] source: Financial Express JioHotstar, backed by Reliance, is its partner on the Roadies co-streaming deal. [1] source: The Ken
Sources
- Netflix India co-streams Roadies with JioHotstar in mass-market content push
- Netflix deepens India investment with IICT and NFDC talent partnerships
- Netflix India, Tourism Ministry launch portal for screen-inspired travel
- Netflix Co-CEO Ted Sarandos spotlights India’s entertainment opportunity in New Delhi
Questions about Netflix India
How fast is Netflix India growing in India?
Netflix India reported ₹3,769 crore revenue from operations in 2025, up 32%, along with ₹85 crore net profit, according to Business Standard in August 2026. [2] source: Business Standard
What is Netflix India's current strategy in India?
In August 2026 Netflix India finalised a Rs 18 crore deal with JioHotstar to co-stream Roadies, launched an Incredible India portal section with the Tourism Ministry, and announced IICT and NFDC partnerships including 100 scholarships for Indian students. [1] source: The Ken[4] source: ET Small Business[3] source: Outlook Business