Monster

Monster is an energy-drink brand named among the products that FSSAI's label directive could affect in India's ₹13,000-crore energy-drinks market. [1] source: Business Today Business Today reported on July 31, 2026 that FSSAI ordered beverage companies to remove "Energy Drink" from labels within 90 days, and that the directive could affect Red Bull, Sting, Monster and Indian brands. [1] source: Business Today

FSSAI's July 1 order requires energy-drink brands to remove "energy" from labels, marketing and advertisements within 90 days. [2] source: Business Today The order disrupted distributor pickups and caused shelf shortages across India, and state authorities began stock seizures. [3] source: ET Retail[4] source: ET Small Business Beverage makers sought an extension, warning that existing inventory and imported cans may be wasted. [3] source: ET Retail

Red Bull challenged the order in the Delhi High Court, and the court asked FSSAI to verify whether Red Bull received prior notice. [5] source: ET Retail[2] source: Business Today PepsiCo India removed "energy" from Sting packaging in August 2026, and Reliance launched Campa Xtra without the term. [5] source: ET Retail[6] source: Outlook Business ET Small Business reported in August 2026 that companies were reworking packaging and campaigns as distributors hesitated to stock products. [7] source: ET Small Business