Part of Unilever
Minimalist
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Background
From 4 stories, the newest dated 3 Oct 2026. Summary written 4 Oct 2026.
Minimalist is a skincare brand in India.
Show 3 more paragraphs and 4 sources
Business Standard names it among the brands that benefit as Indian shoppers blend Ayurvedic and science-led products.[1] source: Business Standard Hindustan Unilever (HUL) lists Minimalist with Dove and Vaseline as part of its push to expand premium beauty.[2] source: The Hindu BusinessLine
Business Standard, in a piece dated September 2026 that resurfaced a January report, described Hindustan Unilever's reported Rs 3,000 crore talks over Minimalist. It said these talks and funding pressures on D2C brands are expected to spur consolidation in India's beauty and personal care market.[3] source: Business Standard In September 2026, Mint reported that HUL is prioritising quick commerce, bolt-on acquisitions including Minimalist, influencer marketing and higher capex.[4] source: Mint HUL said it will raise capex to 3% of turnover from about 2%.[4] source: Mint
Business Standard's summer skincare report put entry-level routine spend at ₹1,500 to ₹2,500 and mid-range spend at ₹3,000 to ₹6,000. It named The Ayurveda Co., Forest Essentials and Pilgrim alongside Minimalist.[1] source: Business Standard
Sources
Stories that mention Minimalist
4 stories
Minimalist is named in these stories but is not their subject.