McDowell’s No. 1
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Background
From 3 stories, the newest dated 26 Sept 2026. Summary written 3 Oct 2026.
McDowell’s No. 1 is a whisky brand that Diageo India relaunched in September 2026 with an upgraded Scotch-Indian malt blend, a redesigned bottle and a contemporary identity. [1] source: ET Small Business
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The relaunch targets millennials and legal-age consumers and aims to strengthen the whisky’s mass-premium positioning as consumers prioritize quality, craftsmanship and experience. [1] source: ET Small Business McDowell’s No. 1 is described as a 125-year-old brand that sells over 30 million nine-litre cases annually; the relaunch was informed by consumer research involving more than 10,000 consumers. [1] source: ET Small Business
In August 2026, FSSAI halted sales of select McDowell’s flavoured liquor variants from specified units over spirit-identical flavour use and labelling issues. [2] source: Business Today The action covered specified products rather than all bottles, and affected producers were required to revise labels and ensure future products complied. [2] source: Business Today The regulator’s action concerned flavouring and alcohol labelling; coverage also described the order as applying to certain manufacturers’ specified whisky and rum variants. [2] source: Business Today[3] source: Business Today
Sources
Stories that mention McDowell’s No. 1
2 stories
McDowell’s No. 1 is named in these stories but is not their subject.