Kantar
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From 7 stories, the newest dated 12 Oct 2026. Summary written 13 Oct 2026.
Kantar is a research and data provider whose studies on Indian consumers, media and advertising are published through partners and trade press.
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Its data shows Urban Bharat's affluent population grew from 22.7 million in 2019 to 39.9 million in 2025, according to DB Corp as reported by afaqs in October 2026.[1] source: afaqs
In October 2026, an ADSEI-Kantar report put India's direct selling industry at Rs 23,522 crore in FY25, projected above Rs 25,000 crore for FY26, and noted per-person spend of $2.[2] source: Moneycontrol In September 2026, Kantar and Dainik Bhaskar named Ahmedabad, Pune, Jaipur, Surat and Lucknow as emerging consumption hubs.[3] source: Business Today In August 2026, a Kantar study for ShareChat and Moj on microdrama reported 84% brand recall and 82% purchase intent.[4] source: The Hindu BusinessLine In July 2026, a Kantar report found Connected TV reached 166 million monthly viewers in India, up 23%, including 59 million CTV-only viewers.[5] source: ET Small Business Kantar said more than one-third of Connected TV viewers are unavailable on linear television.[6] source: ET BrandEquity
Kantar's named partners in these studies are Dainik Bhaskar, ShareChat, Moj and ADSEI.[2] source: Moneycontrol[3] source: Business Today[7] source: ET Small Business
Sources
Stories that mention Kantar
3 stories
Kantar is named in these stories but is not their subject.
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