IPL

Hindustan Times reported in July 2026 that IPL business value rose over 11% to $20.6 billion (approximately ₹1.97 lakh crore). Its stand-alone brand value was $4.3 billion, up 10.3%. [1] source: Hindustan Times Cricket commands 90% of India's $2B sports ad market. [2] source: ET Small Business

Franchise assets are drawing capital. Aditya Birla Group is among investors acquiring Royal Challengers Bengaluru for $1.78 billion, and the Rajasthan Royals acquisition value is $1.65 billion. [1] source: Hindustan Times Times of India reported in September 2026 that private equity interest in experience-led businesses includes IPL franchises, in a live-events market of Rs 13,600 crore as of 2025. [3] source: Times of India IPL 2026 crossed 1.2 billion viewers, and JioStar is pairing its broadcasts with Swiggy in-app commerce integrations and an OpenAI partnership. [4] source: ET BrandEquity Celebrity-endorsed TV ads on IPL 19 grew 34% YoY and reached 61% of ad volumes, reported in June 2026. [2] source: ET Small Business

IPL media rights were sold in 2022 for over $6 billion for five years. [5] source: Financial Express In August 2026, JioStar vice chairman Uday Shankar said escalating cricket media-rights costs are pressuring economics. [6] source: ET BrandEquity