Decathlon Sports India
Decathlon Sports India is expanding, with FY25 revenue from operations of ₹4,133.10 crore and a target of 200 stores by 2030, plus more than six new stores next quarter (Business Standard, 25 Sept). Its running push and FirstCry listing are still early-stage (Business Standard).
What it means Sports-goods rivals face a larger-format, store-led competitor with a ₹1,000 crore running goal and local manufacturing backing.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Decathlon India’s 17-model KIPRUN launch expands its running assortment to 35 styles and colourways, giving stores and e-commerce more depth to target performance runners across preferences and price points.Reported: Decathlon Sports India has introduced 17 new KIPRUN performance running shoes, bringing the range to 35 styles and colourways available at select Decathlon stores and on Decathlon.in.Watch:
- Reported: Decathlon’s plan to reach 200 India stores by 2030 pairs rapid physical expansion with a high-growth running proposition and local manufacturing scale-up.Reported: Decathlon Sports India plans more than six new stores next quarter, targeting 200 outlets by 2030.Watch:
- Reported: Wholesale now contributes roughly 10% of Decathlon India’s ₹4,133.10 crore FY25 revenue, creating a new growth engine beyond its consumer retail base.Reported: Decathlon India’s B2B wholesale business grows 20-fold in five years. Decathlon Sports India says wholesale now contributes about 10% of revenue, reaching 20,000+ pin codes and serving corporates, government bodies, institutions and defence channels. FY25 revenue from operations was ₹4,133.10 crore.Watch:
Background
From 8 stories, the newest dated 28 Sept 2026. Summary written 3 Oct 2026.
Decathlon Sports India is a sporting goods retailer that sells through Decathlon stores and the Decathlon.in website.[1] source: The Hindu BusinessLine
Show 3 more paragraphs and 8 sources
Its range includes running shoes, football footwear and kids' sports products.[1] source: The Hindu BusinessLine[2] source: IMAGES Business of Fashion[3] source: IMAGES Business of Fashion It has 132 stores currently.[4] source: Business Standard Its B2B wholesale arm serves government bodies, defence channels, corporates and institutions and contributes about 10% of revenue.[5] source: Business Standard FY25 revenue from operations was ₹4,133.10 crore.[5] source: Business Standard
On September 28, 2026, it launched 17 new Kiprun high-performance running shoes, with 35 total styles and colorways available at select stores and Decathlon.in.[1] source: The Hindu BusinessLine It targets over ₹1,000 crore in running-category revenue within four years, from a running segment currently below ₹500 crore.[4] source: Business Standard It also targets 200 stores by 2030, plans more than six new stores next quarter and has expanded into Guwahati.[4] source: Business Standard Business Standard reported that it is investing €100 million to deepen Indian manufacturing, especially footwear.[4] source: Business Standard
In September 2026 it partnered with FirstCry to sell more than 500 kids' sports products to FirstCry's more than 25 million registered users.[6] source: Retailers Association of India[2] source: IMAGES Business of Fashion In July 2026 it launched the domestically manufactured Viralto III and CLR FG football footwear.[3] source: IMAGES Business of Fashion Its B2B wholesale business grew 20-fold in five years and delivers to more than 20,000 pin codes.[5] source: Business Standard In May 2026 its Sports Utsav 2026 event ran across 125+ stores in 60 cities and drew 200,000+ participants.[7] source: The Hindu BusinessLine
Sources
Questions about Decathlon Sports India
What are Decathlon Sports India's expansion plans?
Decathlon Sports India targets 200 stores by 2030, plans more than six new stores in the next quarter and has expanded into Guwahati, Business Standard reported in September 2026. [4] source: Business Standard
How many Decathlon Sports India stores are there?
Decathlon Sports India had 132 stores currently, as reported by Business Standard in September 2026, against a target of 200 stores by 2030. [4] source: Business Standard
How fast is Decathlon Sports India growing in India?
Decathlon Sports India reported FY25 revenue from operations of ₹4,133.10 crore, and its B2B wholesale arm grew 20-fold in five years to about 10% of revenue, Business Standard reported in September 2026. [5] source: Business Standard
What is Decathlon Sports India's current strategy in India?
Decathlon Sports India launched 17 Kiprun running shoes on September 28, 2026.[1] source: The Hindu BusinessLine It partnered with FirstCry in September 2026 to sell more than 500 kids' sports products.[8] source: Apparel Resources India It is investing €100 million in Indian manufacturing,[4] source: Business Standard and launched locally made football footwear in July 2026.[3] source: IMAGES Business of Fashion