Bombay Shaving Company
Bombay Shaving Company is growing fast, with parent Visage Lines Personal Care reporting FY26 operating revenue of ₹635 crore, up 139%, and adjusted EBITDA of ₹2 crore (Entrackr, 27 Jul). A Delhi High Court dispute with Gillette India forced it to pull and revise its Switch4 razor ad (Business Standard, 15 Sept).
What it means Razor rivals face a challenger that now competes on scale, while its comparative advertising draws legal limits.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 9 stories, the newest dated 27 Sept 2026. Summary written 3 Oct 2026.
Bombay Shaving Company is a men's grooming brand that Indian Retailer describes as India's second-largest men's trimmer brand.[1] source: Indian Retailer
Show 3 more paragraphs and 9 sources
Visage Lines runs its grooming and personal-care brands, including Bombay Shaving Company.[1] source: Indian Retailer Bombay Shaving Company's founders also founded 100Days.co, which provides D2C, e-commerce, warehousing and quick-commerce services.[2] source: The Hindu BusinessLine
Mint reported Bombay Shaving Company's FY26 revenue at ₹640 crore, up 136% year-on-year, with an FY26 loss of ₹9 crore, down 85%.[3] source: Mint[4] source: Mint In September 2026, Colgate-Palmolive India handed Palmolive's D2C, e-commerce and social-commerce consumer operations to Bombay Shaving Company to revive sales.[5] source: Financial Express In the same month, Delhi High Court ordered it to withdraw its Switch4 razor advertisement after Gillette India's trademark and disparagement suit.[6] source: Business Standard The company revised the ad, and the court recorded compliance.[7] source: Inc42 Bombay Shaving has two weeks to reply in the main case.[8] source: Business Standard ET BrandEquity reported in September 2026 that it is building an organic Reddit presence for consumer insights and AI-search visibility.[9] source: ET BrandEquity
Visage Lines promoted Varun Gupta to Chief Marketing Officer of Bombay Shaving Company in September 2026 and appointed Jasmeet Singh as Senior Vice President, Ecommerce.[1] source: Indian Retailer Gillette India is its opponent in the Switch4 dispute, and Gillette India claimed a 97% market share.[3] source: Mint
Sources
Questions about Bombay Shaving Company
Who owns Bombay Shaving Company?
Bombay Shaving Company is one of the grooming and personal-care brands run by Visage Lines, which promoted Varun Gupta to the brand's CMO in September 2026.[1] source: Indian Retailer
How fast is Bombay Shaving Company growing in India?
Bombay Shaving Company reported FY26 revenue of ₹640 crore, up 136% year-on-year, and an FY26 loss of ₹9 crore, down 85%, according to Mint.[3] source: Mint[4] source: Mint
What is Bombay Shaving Company's current strategy in India?
In September 2026 Bombay Shaving Company took over Palmolive's D2C, e-commerce and social-commerce operations for Colgate-Palmolive India.[5] source: Financial Express It also revised its Switch4 ad after a Delhi High Court direction [7] source: Inc42 and is building an organic Reddit presence for AI-search visibility.[9] source: ET BrandEquity
Who are Bombay Shaving Company's main competitors?
Bombay Shaving Company's rival is Gillette India, which sued it over the Switch4 razor ad; Mint describes the two as Indian shaving and grooming rivals in a recurring legal battle, with Gillette India claiming a 97% market share.[4] source: Mint
Stories that mention Bombay Shaving Company
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Bombay Shaving Company is named in these stories but is not their subject.