Blue Star
Blue Star is pushing prices up, with an 8% air-conditioner and refrigerator hike (Moneycontrol, 5 Oct), while Q1 FY27 revenue rose 13.2% to ₹3,378 crore (NDTV Profit, 6 Aug). Input costs still outrun pricing (Outlook Business, 27 Sept): Q1 net profit fell 14.9% to ₹103 crore and no Q2 margin recovery is expected (NDTV Profit).
What it means Rivals Voltas, IFB and Daikin are raising prices in step, so festive-season appliance pricing moves up across the category.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 7 stories, the newest dated 5 Oct 2026. Summary written 16 Oct 2026.
Blue Star sells air conditioners and refrigerators in India.[1] source: Moneycontrol
Show 3 more paragraphs and 7 sources
It is named among the room AC makers alongside Voltas, LG and Haier.[2] source: Business Standard Blue Star, Voltas and Haier said AC makers cut their 2025 room air-conditioner sales growth projection to 10-15 per cent from an earlier 25 to 30 per cent, after rains hurt April and May demand.[3] source: Business Standard
Blue Star has raised prices several times. In mid-February it raised prices by 8-10 per cent.[4] source: Business Standard A late-March report said Bluestar and Haier lifted AC prices by up to 15 per cent.[5] source: Business Standard A June report said BlueStar raised prices by up to 3 per cent as copper and other input costs rose.[6] source: Business Standard Moneycontrol reported in October 2026 that Blue Star raised air conditioner and refrigerator prices by 8 percent.[1] source: Moneycontrol
An August 27 tax notice accused Haier, Godrej & Boyce and Blue Star of wrongly claiming $714,000 in e-waste recycling tax credits, of which $186,600 was attributed to Blue Star.[7] source: Business Standard Business Standard reported that Blue Star will respond to the notice.[7] source: Business Standard In June 2025, Blue Star, Voltas, LG and Haier said they could adopt the government's 20 to 28 degrees Celsius default AC temperature standard in two to three months, and sought up to six months, at no extra cost to consumers.[2] source: Business Standard
Sources
Questions about Blue Star
What is Blue Star's current strategy in India?
Blue Star has repeatedly raised prices: 8-10 per cent in mid-February, up to 3 per cent in a June move, and 8 percent on air conditioners and refrigerators, as reported in October 2026.[1] source: Moneycontrol[4] source: Business Standard[6] source: Business Standard
Who are Blue Star's main competitors?
Blue Star raised room AC prices alongside Daikin, LG and Haier, in a range of 5-15 per cent.[4] source: Business Standard A late-March report said Bluestar and Haier lifted AC prices by up to 15 per cent.[5] source: Business Standard
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